00:12 Meg Hirshberg: So there's an old '60s saying, I'm a sort of '60s girl so I can say it, which is to be here now. And I have found in living with an entrepreneur for 25 years and in speaking with scores, hundreds actually of entrepreneurs over the last few years, that the need to do that is greater now then ever. And I think its something that we all intuitively know because of all the distractions that we have all the technology and all the distractions. But I think even though we know it in theory it's very hard in practice to actually do it. And I've experienced this myself. I mean who among us hasn't when we're speaking with someone just sort of stolen a glance at our blackberry or going out to a business lunch, just kept the smartphone right on the table. And a friend of mine compared, who is a business person, he compared it to scanning the horizon at a party to see if somebody more important is gonna walk in the room when they're talking to you.
01:12 Hirshberg: There is a kind of a subtle dissing that goes on in those situations. And children especially pick up on that; that they... I think it's really critical for spouses and for parents to be completely present with their kids when they're with them. And again, it comes back to that issue of, that it doesn't take much, or that credo that I've learned to live by. So, try to focus on what you're doing when you're doing it. And don't be checking your emails when your child's trying to talk to you, or your spouse. Certainly the dinner table is a place to ban the smartphone. Again you don't have to do that all the time. You can bring it home, it can be... You can be plugged-in when need to be, but carve out some sacred times and moments and stick by them.