00:12 Meg Hirshberg: I wrote a column once called, "Ten Gentle Rules" about how the entrepreneur should treat their spouse. And one of those rules was, "Treat your spouse as if he or she is your most important client." And by that I meant that the attentiveness and the thoughtfulness and the anticipation that you're trying to meet the client's needs, that you apply all of that to your spouse as well, and let your spouse feel that same attentiveness from you and that same anticipation of their needs and meeting their needs in small ways.
00:48 Hirshberg: And I think that speaks to a larger issue also, which is really to bring your spouse into your life in all kinds of ways that are analogous to your business. Don't keep the business and your spouse separate. Try to really share some of what you're going through with your business, with your spouse. That's certainly very important when it comes to big financial risks that the entrepreneur takes on. For example, when the entrepreneur signs, say, his personal signature on a piece of equipment or takes out another line of credit on the house, it's like, "Hello, the spouse lives there also", and really ought to be consulted about those kinds of... When the entrepreneur extends themselves in that way, financially.
01:41 Hirshberg: So it's just important to bear all of that in mind, that it's not just you over here on this track and your spouse over here on this track. There's a lot of intersection.