Innovation


Recent Innovation Guides

The Case for Letting Your Customers Design Your Products

By Eric Markowitz |  Sep 20, 2011

Why limit your company's brainpower to your employees? Here's how to tap the crowd to research new concepts, innovate, and design new products or services.  Read more


How to Assess the Market Potential of Your Idea

By Darren Dahl |  Sep 6, 2011

Not sure if your new business idea is good enough to succeed? Here are six ways to test it.  Read more


Should You Reward Bad Ideas?

By Drew Gannon |  Aug 30, 2011

Some ideas are crazy. Some are underdeveloped. Some will fail. How can you deal with them without squelching your employees' creativity?  Read more


How to Tap Employee Ideas

By Tim Donnelly |  Aug 26, 2011

Encouraging your employees' creativity can not only create an engaging work environment, but create new business. Seven experts share their tips on getting e...  Read more


10 Tips on Hiring for Creativity

By Tim Donnelly |  Jul 29, 2011

Creativity is the root of innovation. But how can you find the right kind of inspired individual to bring into your office? We asked some of the country's be...  Read more


How to Reward Great Ideas

By Drew Gannon |  Jul 19, 2011

Your employees may never say no to a bonus, but that doesn't mean it's the ideal way to credit their work. Examples from Foursquare and other innovative comp...  Read more


How to Speed Up Your Prototyping Process

By Tim Donnelly |  Jun 30, 2011

Engineers who get too hung up on perfecting a prototype often lose sight of the bigger picture and waste precious development time. Here are a few ways you c...  Read more


How to Market a Brand New Product

By Drew Gannon |  Jun 22, 2011

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success.  Read more


How to License In Intellectual Property

By Tim Donnelly |  Jun 17, 2011

When your company needs to use a process, concept, tool—or really anything that's protected by a patent, copyright, or trademark—here's how to license it...  Read more


4 Tips for Protecting Your Trademark

By Dave Smith |  Jun 14, 2011

A trademark can be just as valuable as a large client, so it's of utmost importance that businesses find competent means for protection. Here are four tips f...  Read more


How to Use Augmented Reality in Advertising

By Lou Dubois |  Apr 26, 2011

Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here's why it's worth a shot.  Read more


How to Use IndieGoGo to Fund Your Innovation

By Tim Donnelly |  Mar 31, 2011

This crowdfunding site is rivaling Kickstarter as a place for entrepreneurs to get a funding boost—and create a built-in fan base.  Read more


How to Market Your Business at SXSW Interactive

By Christine Lagorio |  Mar 9, 2011

Is South by Southwest in danger of being overrun by marketers? Experts advise letting go of traditional strategies in favor of effective grassroots tactics.  Read more


20 Essential Tools for Project Management

By Tiffany Black |  Feb 25, 2011

Every tool you need to take you from brainstorming to launch of any project  Read more


How to Conduct Field Research

By Carolyn M. Brown |  Jan 31, 2011

Do you want to know what your customers really think of your company? Observe how they use your product or service in their own home or work environment to g...  Read more


How to Foster Innovation Through Diverse Workgroups

By Eric Markowitz |  Jan 28, 2011

Diverse teams can produce better results for your company. Here's how to incorporate diversity—and individuality—to create a more innovative business.  Read more


How to Protect Your Trademark From Infringement

By Ilana DeBare |  Jan 14, 2011

Keeping your trademark safe from infringement requires a consistent offense and a sturdy defense. Experts explain how to master both.  Read more


How to Develop a Prototype

By Evan Klonsky |  Dec 17, 2010

Developing your prototype definitely requires a strong knowledge of your product and it may require some elbow grease.  Read more


How to Bring an Eco-friendly Product to Market

By Evan Klonsky |  Dec 13, 2010

With more sophisticated consumers and a stricter FTC, creating a green product is no longer a magic bullet to sales. But done right, it can still help you st...  Read more


How to Run a Brainstorming Session

By Venuri Siriwardane |  Nov 30, 2010

Line up the white boards and ditch the judgment. Here's how to encourage an open flow of ideas and spur innovation.  Read more