Robbie Vitrano, co-founder of Trumpet, a New Orleans branding agency, says the best marketing starts with the purpose of your product. Watch video
Recent Innovation Videos
Scott Belsky talks his biggest challenges building design site Behance: admitting that other people sometimes know a lot more than he does. Watch video
To take the Life is Good brand beyond t-shirts, Bert Jacobs and his co-founder brother had to borrow $16.5 million to buy out contracts with t-shirt licensees. Watch video
On social networks, you can learn what prospective candidates are like long before you meet them, says Dave Kerpen, co-founder of Likeable Media. Watch video
The Foursquare co-founder describes how he adjusted the app in response to the way people used it (differently than he expected). Watch video
Pete Cashmore founded Mashable in 2005, when he was 19 and lived in Scotland with his parents. Today, the social media news site is read by millions of peopl... Watch video
Stephen McDonnell, founder of Applegate, an organic meat producer, explains what happened after the original bacon smokehouse he bought burned down in 1988. Watch video
Amy Buckner Chowdhry explains how she improved employee retention at AnswerLab, the digital experience consultancy she co-founded. Watch video
On one day Cyrus Massoumi went door-to-door hawking ZocDoc, the doctor-appointment scheduling site, security guards kicked him out. Watch video
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