Interdisciplinary Research


The Innovation Factor: Inside the Idea Mill

What's better than one blockbuster innovation? A company designed to crank out innovations one after another.

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Recent Interdisciplinary Research Articles

What You Can Learn from Starbucks

Even though torrents have been written about Starbucks, there is still a lot you can learn from its business practices.  Read story

Inside the Smartest Little Company in America

Whit Alexander and Richard Tait, founders of Cranium Inc., had never run a business before. But they did have one thing going for them: brains. That's why th...  Read story

Why Dot-Coms Failed (And What You Can Learn from Them)

We all know about the bursting of the dot-com bubble. What seems to be lacking, at least publicly, is a careful examination of why these companies failed.  Read story

Mortar Combat

Think your brick-and-mortar can't compete with its Net-based rivals? Think again. New technology is bringing speed, convenience, and expert product informati...  Read story

What You Can Learn from Steve Jobs

By revitalizing Apple Computer, Steve Jobs proves that there's nothing like a charismatic leader when times are tough. But could all that charisma backfire w...  Read story

Corps Values

The U.S. Marines are trained to make split-second decisions based on incomplete information, in life-or-death situations. Can they provide clues to running a...  Read story

Ideas You Can Deliver

To compete with bigger chains, a video store offers some unexpected conveniences.  Read story

Why Every Business Will Be Like Show Business

Study of the network of flexible small businesses that make up Hollywood's entertainment industry.  Read story

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