Hot Topic: New Payment Options May Reach More Consumers
High transaction and charge-back fees from Visa and MasterCard, as well as the desire to cater to consumers who don't use credit cards, have prompted many... Read more
Internet and Online Business
Recent Internet and Online Business Articles
Credit Card Laundering Is Dirty Business
Credit card laundering, sometimes referred to as "factoring," works like this: A company that does not have a credit card merchant account with a bank or ... Read more
Checklist: Add Online Surveys to Your Site
Surveys are becoming popular because they are an excellent way to better understand your customers' needs, to offer them something interesting, and to kee... Read more
Use Online Surveys to Engage Your Customers
People enjoy taking surveys when they feel that their opinions are valued, and they like finding out what others are saying about an issue. Surveys are an... Read more
Craft Effective Survey Questions
Everyone thinks they can design a survey. After all, surveying is just a matter of asking questions, isn't it? Yes, but the questions have to be worded ca... Read more
Introduce Your Survey Effectively to Generate Interest and Participation
You'll need to ensure that your survey is well placed on your site so that you garner enough attention, and you'll need to offer some incentive to encoura... Read more
Analyze Your Survey Results
You'll need to figure out what trends and issues the data you collect reflects. Survey software offers data analysis capability, and other good statistica... Read more
Fix These Four Fluffy Flaws in Your Web Copy
Do you have fluffy statements on your Web site that sound cool but don't offer your reader any real information? Don't worry. Here are four common ... Read more
PR Tips and Tricks for Your Web Site
Do you think that because you have launched your e-commerce Web site and diligently registered it with search engines that orders will automatically flood... Read more
E-Mail by the Numbers
How do you measure the effectiveness, or success, of an e-mail marketing campaign? Though much has been written about click-throughs, HTML readersh... Read more
The Tested Eight-Step Banner Ad Campaign
Here's a proven, step-by-step plan for launching and maintaining a successful banner ad campaign. We've used it consistently for our clients at Read more
Hot Tip: Online Shopping
Give online shoppers what they really want -- human contact. For E-buyers in search of live help, there's nothing more frustrating than e... Read more
Tickets to Success
After transforming his flair for finding and selling tickets to local events into a growing ticket brokerage, Mike Domek took his company online with little ... Read more
Book Value
Reviews of five business books -- three on what businesses can do to help the environment, one on what the decline of bowling leagues means for your business... Read more
Inside an Internet Incubator
Incubators can be lifesavers for fledgling dot-coms, but Veritas Medicine may be regretting its decision to join one. Read more
Do I Need to Plan Differently for a Dot-Com Business?
Is drawing up a business plan different for a dot-com? The real challenge today is adapting the intellectual rigors of traditional business planning to the r... Read more
Obit: Store's Demise Blamed on Web Auctions
The owner of a now liquidated estate liquidator blames online auctions for her store's fate. But others think she may have simply priced herself out of exist... Read more
Tickets to Success
After transforming his flair for finding and selling tickets to local events into a growing ticket brokerage, Mike Domek took his company online with little ... Read more
Tracking Time on the Web
A slew of sites claim they'll help you track your billable hours, and some will even generate your invoices -- free. Are they worth your while? Here's what 2... Read more
How should a brick-and-mortar business approach online marketing?
Marketing & Advertising mentor Jay Conrad Levinson answers the following question from aninc.com user: I am the marketing vice ... Read more
Hot Tip: Online Shopping
Give online shoppers what they really want -- human contact. For E-buyers in search of live help, there's nothing more frustrating than e... Read more
Fix These Four Fluffy Flaws in Your Web Copy
Do you have fluffy statements on your Web site that sound cool but don't offer your reader any real information? Don't worry. Here are four common ... Read more
Attracting Search Engines: What Not to Do
Intentionally launching a Web site that could not be found in any of the major search engines would be a lot like opening a mail-order business and not pu... Read more
Four Ways in which Flash Kills
Many of you may now be familiar with the story of Boo.com , which Read more
Using Communities as a Marketing Tool
We've talked a lot over the past few weeks about how starting an online community can help you grow your business and retain your clients and customers. B... Read more
Bundling Offers Can Boost Revenue
An interesting way to use an affiliate program for your Web site is to have a free offer from an affiliate program bundled together with your own offer.Read more
Media Relations: Three Tips for Getting Heard
One of the most important aspects of PR is media relations: how we communicate and interact with members of the news media. Approaching members of the med... Read more
Prepare Your Site for Going Global
For many companies, localization is an afterthought. Whenever I inquire of people in the information technology and/or e-commerce industries whether they ... Read more
Special Access to a Product or Service
Some products and services are available only through specially designated agents. For example, certain brands of hair products, such as Aveda, Matrix, Ne... Read more
Make Sure Your Web Site's Working for You
At one time or another, you've no doubt found yourself stuck sitting in your car in a massive traffic jam, wondering what in the world could have made thi... Read more
The Myth of Gateway Pages
How many of you think the best and/or only way to get top placements on the search engines is to create gateway pages (aka doorway pages or bridge pages)?... Read more
Digital PR ? Size Doesn't Matter
This is the era of the small, home-based business. Every time I turn around, it seems like dozens more of these types of businesses have sprouted in my ne... Read more
Digital Signature Bill to Give E-Commerce a Boost
This week both chambers of the U.S. Congress approved legislation that outlines national standards for electronic record keeping and gives digital signatu... Read more
Virtual Swap Meet
At yet2.com , one company's mothballed technology can be another's moneymaking treasure. Launched earlier this yea... Read more
From the Life-Is-Too-Short File
If you're an average adult Internet user, you'll spend 23.5 months -- nearly 17,500 hours -- of your remaining life span online. If you're ... Read more
