Atavist Almost Pulled the Plug Before It Raised Money From Eric Schmidt & IAC 
Atavist CEO and editor Evan Ratliff explains how Atavist navigated the early years. Watch video
Atavist CEO and editor Evan Ratliff explains how Atavist navigated the early years. Watch video
An e-mail marketing firm digs through more than 20 million messages to figure out when is the best time to send marketing e-mails. Read more
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
Instead of reaching the masses with your social media campaign, hone in on your target customers with the content they need. Here's how one sole proprietor d... Read more
You're already using QuickBooks. Check out five ways to get more mileage out of it. Read more
Buried deep in your data are all kinds of clues you need to strengthen your business. Here's how to uncover them. Read more
Incentivizing current customers to buy more and bring in new business is a huge opportunity you can't miss. Read more
You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so. Read more
Think the First Amendment protects you and your business when you write about yourself? Not exactly. Here's what you need to know to cover your legal bases. Read more
Don't just produce a video about your company executives, says Alison Provost, founder of video company TouchStorm. Do something else entirely. Watch video
A simple technique to make certain that people actually read your sales-oriented emails. Read more
Have you been avoiding social media because you don't know where to start? Here are five steps for a strategy in social. Read more
Here are some simple and effective ways to identify the kind of keywords that keep the traffic coming. Read more
Holiday retail sales are expected to rise. But with big box retailers battling over who can offer the lowest prices, how can small businesses compete? Read more
Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses. Watch video
You've got a few months' worth of Facebook activity under your belt. Now's the time to dig into the data and see what's working. Read more
Mayra Jimenez's swimwear company, The Orchid Boutique, highlights the talents of her native Colombia Watch video
Developing online content? Aaron Aders, co-founder of Slingshot SEO, describes what you need to know about search engine optimization. Watch video
Pretty pictures help, but if you want to make the most of Pinterest, you need a more thoughtful strategy. Read more
Check out some tools that will help you price your app--and sell it to the highest bidder. Read more
Apply the same skills that you might use to work the room of a cocktail party to build the right relationship with your followers and fans. Read more
Here's how to use push notifications to engage your mobile customers and build brand loyalty. Read more
Stop languishing in a dark corner of the World Wide Web. Grab your developer and go through this checklist to start getting more traffic. Read more
This year businesses fouled up when they posted these egregious, insulting tweets. Don't make these social media mistakes. View slideshow
What you say is important. But so is how and when you say it. Read more
LinkedIn endorsements is to small business owners what the Facebook 'Like' button was to consumer brands: influential exposure. Read more
Reviews matter more--much more--than you might think. Here's how to use the feedback to your advantage. Read more
Just in time for the holiday shopping season, the search giant tweaked its search result pages. Here's what you need to know. Read more
Aaron Aders, co-founder of Slingshot SEO, explains the first step you need to take on social media before anything else. Watch video
Turn your boring piles of stats, data and other information into an eye-catching infographic using these three steps. Read more
Don't get an MBA. Don't even learn to code. If you really want to start a great company, hone your design skills. Read more
Social media can offer lots of clues into your competitors' strategies. The trouble is capturing all that data. A new app promises to do it for you. Read more
More than 800,000 photos were marked #Sandy on Instagram. Kevin Systrom, the company's co-founder, explains how this fact marks a shifting tide for social me... Read more
Here's a basic checklist to quickly make sure your social media tactics are on the right track. Read more
A new survey shows that more small business owners are not only using social media but they are willing to pay for help. Read more
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