Internet and Online Business


Recent Internet and Online Business Articles

Can Visitors Navigate Your Site?

By Matt May |  May 19, 2000

Testing Web sites for usability is largely recognized as a requirement for launching top-quality sites. Advocates of usability testing have emphasized the...  Read more

The Two Community Hosting Tools You Need

By Sue Boettcher |  May 19, 2000

Hosts need software tools to help them do their jobs. Host tools are special features that regular users don't have. Trying to host a community without ho...  Read more

Internationalize So You Can Localize Successfully

By John Mulligan |  May 19, 2000

We all know that Europe and Asia are on the road to catching up with the United States in e-commerce. Estimates vary slightly, but they all indicat...  Read more

How can online communities boost my business?

May 16, 2000

Internet in Business mentor Jakob Nielsen responds to the following question from an inc.com reader: Our business is conferencin...  Read more

You Don't Need Technology to Tell the Truth

By Mike Wallace |  May 15, 2000

Mike Wallace on the Internet and life inside 60 Minutes .  Read more

Barbarians at the Watergate

By Samuel Fromartz |  May 15, 2000

It may have taken awhile, but Washington society is finally adjusting to a new breed: the fast-moving, different-thinking, so very dot-com riche.   Read more

The State of Small Business, Part 3: How It Works in the Real World

By Edward O. Welles |  May 15, 2000

The digital economy's effects on traditional small businesses.  Read more

More and Better Markets

By Gary Becker |  May 15, 2000

Nobel-prize-winning economist Gary Becker on the next new economy.  Read more

What Web Site Builders Need to Know about Trademark Law

May 12, 2000

Doing business on the Web doesn't spare you from many of the same laws and customs that govern businesses in the physical world. You must pay especially c...  Read more

Cybersquatting: What It Is and What Can Be Done about It

By Patricia Gima |  May 12, 2000

If you own a trademark and find that someone is holding it hostage as a domain name until you pay a large sum for it, you may be the victim of cybersquatt...  Read more

Submit Your Site to AltaVista

By Lise Pettigrew |  May 12, 2000

Once you've laid the groundwork, submitting your site to AltaVista is a relatively simple and painless process. Follow this link to AltaVista's Read more

Your Community of Customers

By Nancy White |  May 12, 2000

We've all heard about online community being used as a way to "attract eyeballs" and make Web sites "sticky," but from a small-business perspective, there...  Read more

Easy Come, Easy Go -- Five Online Community Poison Pills

By Nancy White |  May 12, 2000

Sometimes it is easier to think about what not to do rather than what to do with online communities. Each community has a different purpose, target audien...  Read more

I Crave Control

By David Batstone |  May 10, 2000

In late January, Norwegian police raided the home of a 16-year-old student who rattled the U.S. movie industry with a software program he coauthored that ...  Read more

I'm launching a company. How important is it to build strategic alliances?

May 9, 2000

Internet in Business mentor Bradley Feld responds to the following question from an inc.com reader: I am currently in the proce...  Read more

Eight Rules of Internet Marketing

By Jeff Cannon |  May 8, 2000

What follows are the basic rules to marketing and selling on the Internet. They are not new. You have probably seen them before in some shape or form. And...  Read more

Name That Domain

By Shane McLaughlin |  May 8, 2000

After the domain name rush? What's in a domain name? More than you realize. Getting your own catchy corner in cyberspace can mean ...  Read more

The Business Portal

By Thomas Koulopoulos |  May 4, 2000

In my last column I talked about the importance of vertical portals (vortals) in creating...  Read more

Staying Alive in an Emerging Market

By Christi Frum |  May 3, 2000

The potential benefits of the molten-hot, new B2B market are enormous, but so are the potential pitfalls as industry giants muscle their way into the aren...  Read more

Choose a Vendor to Process Your Online Transactions

By Delilah Obie |  May 2, 2000

To process online orders, you must offer online payment options. The most widely used form of payment currently is the credit card. Marketing studies show...  Read more

Compare Fees and Technical Capabilities

By Delilah Obie |  May 2, 2000

Once you've developed a list of merchant account providers who might offer you an account, you need to compare the different MAP offerings. Be certain to ...  Read more

Prepare for International Payment Processing

By Delilah Obie |  May 2, 2000

Many payment processing and merchant account providers do not accommodate international commerce. If you plan to market your product globally, you may nee...  Read more

Five-Point Plan to Avoid Online Privacy Minefields

By David Adler |  May 2, 2000

Almost all Web sites collect and extrapolate information about their users to enhance the users' experience and provide customized services. As technology...  Read more

Decide Whether to Design Banner Ads In-House or to Outsource

By Lane McCulloch |  May 1, 2000

Careful planning and research up front will save you time and money later in the banner ad creation process. If you want to create a banner ad in-house, y...  Read more

Evaluate and Improve Your Banner Ad Campaign

By Lane McCulloch |  May 1, 2000

No banner ad campaign is perfect the first time, so results tracking, evaluation, and course correction are critical. Once your tracking programs are in p...  Read more

Understand the Costs Associated with Each Campaign Type

By Lane McCulloch |  May 1, 2000

Now that you have some estimated budget figures in hand, you can get more specific by looking into the various banner ad pricing structures available. Of ...  Read more

Where to Purchase Banner Advertising

By Shari Thurow |  May 1, 2000

Many businesses make the mistake of blindly purchasing banner ad space without understanding how their target audience searches for their products or serv...  Read more

Upstarts: MP3

By Anne Marie Borrego |  May 1, 2000

MP3 technology is changing the way we listen to music. And as usual, where there's change, there's start-up opportunity. A look at several new companies that...  Read more

Gimme Shelter

By Andrew Raskin |  May 1, 2000

Forget the Holy Grail -- try finding office space in the Bay Area. Here's how Gazooba CEO Andrew Raskin cracked the San Francisco real estate market in six w...  Read more

The Simple Life

By Elaine St. James |  May 1, 2000

Elaine St. James, author of I Simplify Your Life, /I explains how to do so in a technology-driven world.  Read more

How can I effectively and inexpensively market my company at a convention?

By Delilah Obie |  May 1, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds to the following question from an inc.com user: I'm a 19-year-old en...  Read more

Electric Currency

By Philip Diehl |  May 1, 2000

The former director of the U.S. Mint on whether Internet technology will displace hard currency.  Read more

Eight Rules of Internet Marketing

By Jeff Cannon |  May 1, 2000

What follows are the basic rules to marketing and selling on the Internet. They are not new. You have probably seen them before in some shape or form. And...  Read more

Choose a Vendor to Process Your Online Transactions

By Delilah Obie |  May 1, 2000

To process online orders, you must offer online payment options. The most widely used form of payment currently is the credit card. Marketing studies show...  Read more

Compare Fees and Technical Capabilities

By Delilah Obie |  May 1, 2000

Once you've developed a list of merchant account providers who might offer you an account, you need to compare the different MAP offerings. Be certain to ...  Read more