Internet and Online Business


Recent Internet and Online Business Articles

Five-Point Plan to Avoid Online Privacy Minefields

By David Adler |  May 2, 2000

Almost all Web sites collect and extrapolate information about their users to enhance the users' experience and provide customized services. As technology...  Read more

Decide Whether to Design Banner Ads In-House or to Outsource

By Lane McCulloch |  May 1, 2000

Careful planning and research up front will save you time and money later in the banner ad creation process. If you want to create a banner ad in-house, y...  Read more

Evaluate and Improve Your Banner Ad Campaign

By Lane McCulloch |  May 1, 2000

No banner ad campaign is perfect the first time, so results tracking, evaluation, and course correction are critical. Once your tracking programs are in p...  Read more

Understand the Costs Associated with Each Campaign Type

By Lane McCulloch |  May 1, 2000

Now that you have some estimated budget figures in hand, you can get more specific by looking into the various banner ad pricing structures available. Of ...  Read more

Where to Purchase Banner Advertising

By Shari Thurow |  May 1, 2000

Many businesses make the mistake of blindly purchasing banner ad space without understanding how their target audience searches for their products or serv...  Read more

Upstarts: MP3

By Anne Marie Borrego |  May 1, 2000

MP3 technology is changing the way we listen to music. And as usual, where there's change, there's start-up opportunity. A look at several new companies that...  Read more

Gimme Shelter

By Andrew Raskin |  May 1, 2000

Forget the Holy Grail -- try finding office space in the Bay Area. Here's how Gazooba CEO Andrew Raskin cracked the San Francisco real estate market in six w...  Read more

The Simple Life

By Elaine St. James |  May 1, 2000

Elaine St. James, author of I Simplify Your Life, /I explains how to do so in a technology-driven world.  Read more

How can I effectively and inexpensively market my company at a convention?

By Delilah Obie |  May 1, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds to the following question from an inc.com user: I'm a 19-year-old en...  Read more

Electric Currency

By Philip Diehl |  May 1, 2000

The former director of the U.S. Mint on whether Internet technology will displace hard currency.  Read more

Eight Rules of Internet Marketing

By Jeff Cannon |  May 1, 2000

What follows are the basic rules to marketing and selling on the Internet. They are not new. You have probably seen them before in some shape or form. And...  Read more

Choose a Vendor to Process Your Online Transactions

By Delilah Obie |  May 1, 2000

To process online orders, you must offer online payment options. The most widely used form of payment currently is the credit card. Marketing studies show...  Read more

Compare Fees and Technical Capabilities

By Delilah Obie |  May 1, 2000

Once you've developed a list of merchant account providers who might offer you an account, you need to compare the different MAP offerings. Be certain to ...  Read more

Prepare for International Payment Processing

By Delilah Obie |  May 1, 2000

Many payment processing and merchant account providers do not accommodate international commerce. If you plan to market your product globally, you may nee...  Read more

Upstarts: MP3

By Anne Marie Borrego |  May 1, 2000

MP3 technology is changing the way we listen to music. And as usual, where there's change, there's start-up opportunity. A look at several new companies that...  Read more

Gimme Shelter

By Andrew Raskin |  May 1, 2000

Forget the Holy Grail -- try finding office space in the Bay Area. Here's how Gazooba CEO Andrew Raskin cracked the San Francisco real estate market in six w...  Read more

I'm launching a company. How important is it to build strategic alliances?

By Emily Barker |  May 1, 2000

Internet in Business mentor Bradley Feld responds to the following question from an inc.com reader: I am currently in the proces...  Read more

When to Use a Logo in a Web Banner

By Shari Thurow |  May 1, 2000

Displaying your logo may be essential for print and related media promotions, but the question of whether to display logos on banner ads deserves a second...  Read more

Staying Alive in an Emerging Market

By Christi Frum |  May 1, 2000

The potential benefits of the molten-hot, new B2B market are enormous, but so are the potential pitfalls as industry giants muscle their way into the aren...  Read more

How can online communities boost my business?

By Russell Shaw |  May 1, 2000

Internet in Business mentor Jakob Nielsen responds to the following question from an inc.com reader: Our business is conferencin...  Read more

Name That Domain

By Shane McLaughlin |  May 1, 2000

After the domain name rush? What's in a domain name? More than you realize. Getting your own catchy corner in cyberspace can mean ...  Read more

Your Community of Customers

By Nancy White |  May 1, 2000

We've all heard about online community being used as a way to "attract eyeballs" and make Web sites "sticky," but from a small-business perspective, there...  Read more

Easy Come, Easy Go -- Five Online Community Poison Pills

By Nancy White |  May 1, 2000

Sometimes it is easier to think about what not to do rather than what to do with online communities. Each community has a different purpose, target audien...  Read more

You Don't Need Technology to Tell the Truth

By Mike Wallace |  May 1, 2000

Mike Wallace on the Internet and life inside I 60 Minutes. /I   Read more

Music to the People

By Chuck D |  May 1, 2000

Rapper Chuck D. on the Web and the beat of change in the music industry.  Read more

Barbarians at the Watergate

By Samuel Fromartz |  May 1, 2000

It may have taken awhile, but Washington society is finally adjusting to a new breed: the fast-moving, different-thinking, so very dot-com I Read more

The State of Small Business, Part 3: How It Works in the Real World

By Edward O. Welles |  May 1, 2000

The digital economy's effects on traditional small businesses.  Read more

More and Better Markets

By Gary Becker |  May 1, 2000

Nobel-prize-winning economist Gary Becker on the next new economy.  Read more

The Greenhouse Effect

By Edward O. Welles |  May 1, 2000

Gene Gage wanted a quiet life in the country where he could indulge his hobby of growing herbs. That was before he hitched his wagon to an Internet star.  Read more

Is There Gold under That There Hype?

By Christi Frum |  May 1, 2000

Business-to-business (B2B) commerce. Is it a market worth $7.3 trillion and 6.9% of the global economy by 2004? Or is it a media extravaganza promising an...  Read more

Three Simple Secrets to Making Money with Affiliate Programs

By Ola Edvardsson |  May 1, 2000

One of the most common discussions regarding affiliate programs revolves around whether it's good to send visitors away from your site. The answer is simp...  Read more

The Two Community Hosting Tools You Need

By Sue Boettcher |  May 1, 2000

Hosts need software tools to help them do their jobs. Host tools are special features that regular users don't have. Trying to host a community without ho...  Read more

Internationalize So You Can Localize Successfully

By John Mulligan |  May 1, 2000

We all know that Europe and Asia are on the road to catching up with the United States in e-commerce. Estimates vary slightly, but they all indicat...  Read more

Legal Aspects of E-Commerce

By David Adler |  May 1, 2000

There are four common ways to deliver products based on interactions that take place on the Web. This article discusses common legal needs related to each...  Read more

Denial-of-Service

By Bill Varcoe |  Apr 28, 2000

The onslaught that brought down large sites such as Yahoo!, eBay, CNN.com, and buy.com was caused by a denial-of-service (DoS) attack. It is one of the ea...  Read more