The Greenhouse Effect
Gene Gage wanted a quiet life in the country where he could indulge his hobby of growing herbs. That was before he hitched his wagon to an Internet star. Read more
Gene Gage wanted a quiet life in the country where he could indulge his hobby of growing herbs. That was before he hitched his wagon to an Internet star. Read more
Business-to-business (B2B) commerce. Is it a market worth $7.3 trillion and 6.9% of the global economy by 2004? Or is it a media extravaganza promising an... Read more
One of the most common discussions regarding affiliate programs revolves around whether it's good to send visitors away from your site. The answer is simp... Read more
Hosts need software tools to help them do their jobs. Host tools are special features that regular users don't have. Trying to host a community without ho... Read more
We all know that Europe and Asia are on the road to catching up with the United States in e-commerce. Estimates vary slightly, but they all indicat... Read more
There are four common ways to deliver products based on interactions that take place on the Web. This article discusses common legal needs related to each... Read more
The onslaught that brought down large sites such as Yahoo!, eBay, CNN.com, and buy.com was caused by a denial-of-service (DoS) attack. It is one of the ea... Read more
Viruses are pieces of foreign code (programs) introduced into your system to perform unauthorized acts against your internal network. Some of the viruses ... Read more
Hard charger technology businesses see a 22% revenue contribution from e-business Overall, a 23% rise in e-business spe... Read more
Different MAPs require different "gateways" on your site. These gateways are the pieces of code that transmit your customers' orders to and from your bank... Read more
First, search for your site on AltaVista to make sure that it has been indexed. Indexing can happen in just a few days but may take significantly longer, ... Read more
AltaVista's Scooter spider may visit your site only once every few months. Therefore, it's critical that you completely prepare your site before you submi... Read more
AltaVista will index your site according to its metatags. As previously mentioned, metatags are special HTML tags that provide information about your Web ... Read more
Who will be interested in your Web site? Answering this question plays a crucial part in determining what information to include in your site and how to o... Read more
To ensure that your site benefits your business and its users, clearly define your site goals from the beginning. Focus on a primary function and build yo... Read more
Animation, sound, video, and applets of all kinds are considered the "hot ticket" for high-tech Web sites. My question is: Do you know who your end users ... Read more
OK, forget the death part for now. Let's talk about taxes, specifically, taxes on Internet commerce. I'm sure you all like paying taxes as much as ... Read more
Finding fulfillment in e-commerce can be very much like finding fulfillment in life: It is different for each individual and, sadly, some will never find ... Read more
We've all seen them - empty message boards, ancient posts, unanswered questions - the vast desert of unused discussion spaces. If the Internet is the new ... Read more
We have previously talked about the basics of search engine optimization . Now it's time get down to the meat! I... Read more
Everybody says your business needs a Web site. But why? And where do you start? Here's an overview of the basic process and guidelines to help you be an i... Read more
AltaVista is one of the most popular search engines on the World Wide Web. It has an easy submission process and usually indexes sites within just a few d... Read more
Information Technology mentor Brad Brown responds to the following question from an inc.com user: I plan on starting up two d... Read more
Search engines list sites based on keywords that you can embed in your HTML code. Below is a list of different places in your site where the placement of ... Read more
Key to improving your Web site's rank in the different search engines is to understand the basic criteria by which search engines index and then retrieve ... Read more
A "software spider" is an unmanned program operated by a search engine that surfs the Web just like you would. As it visits each Web site, it records (sav... Read more
AltaVista focuses on keywords and metatags. Keywords are words in your Web page that are used to create an index that best describes the contents of your ... Read more
You will get returns. Welcome them. They provide an opportunity to fine-tune your sales and delivery machine, making a one-time customer into a loyal, rep... Read more
If damaged or defective parts and products are covered by manufacturer's warranty, return them immediately to the manufacturer. Provide notice of the prob... Read more
"This will be fixed" is the mantra. This will be fixed because we care about you, our customer. Remember always to acknowledge receipt of a customer compl... Read more
Acknowledge receipt of every complaint immediately by e-mail. Your first contact should be an e-mail message (or phone call, if the complaint warrants it)... Read more
It's vital to explain in writing to your customers exactly what will be done to fix a problem and when. Here is a template you can use to create an e-mail... Read more
To accept credit cards, you must establish a merchant account, which is a special bank account for handling the revenue (and fees) from credit card transa... Read more
Credit cards still reign as the leading method of payment for online purchases, but other payment options are available. Your product and your customers' ... Read more
Not every product sells in the same way, and not every merchant account provider (MAP) charges you the same way. Choose a MAP that suits your business. Be... Read more
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