Internet and Online Business


Recent Internet and Online Business Articles

The Editorial Oui

By Ilan Mochari |  Mar 15, 2000

Need to communicate document changes quickly? This product can turn your copier into a networked scanner for paperless document distribution.  Read more

Come In. I've Been Expecting You

By Jim Sterne |  Mar 15, 2000

Personalizing your Web site doesn't have to lead to personal bankruptcy. Here's how inexpensive tools can make every site visitor feel like an audience of one.  Read more

The Portable Surfer

By Ned Snell |  Mar 15, 2000

A guide to the wireless Web: What your mobile phone can and cannot do with the Internet.  Read more

Fair Play?

By Mary Kwak |  Mar 15, 2000

Come April 21, Zeeks.com will face a new challenge -- as if constantly coming up with "kewl" features for its ever-chan...  Read more

The Incredible Shrinking Web Site

By Mike Hofman |  Mar 15, 2000

Remember the "level playing field" theory of the Web? How in cyberspace size didn't matter because even the most picayune start-up could conceal its lack ...  Read more

A Word to the (Web) Wise

By Anne Marie Borrego |  Mar 15, 2000

Just when we thought the saga of Krystal Kleen Karpet Kare's Web site and subsequent design contest was over, a reader pointed out some glaring errors in ...  Read more

Making the Most of Your Web Site

By Kimberly McCall |  Mar 14, 2000

Having a Web site is now a given. Your clients will expect you to have a site that is informational, easy to use, and well designed. Your Web site has lik...  Read more

Maximize Freebie Online Tools

By Kimberly Stansell |  Mar 13, 2000

Implementation of the right technology tools can empower you to save time, make money, and work smarter. Whether you're starting a new business or trying ...  Read more

These days Web users are cynical. How can I combat that cynicism?

Mar 7, 2000

Internet in Business mentor Jakob Nielsen responds: When I started working on online communication in 1983, I knew the Web would b...  Read more

Ethnic Web Sites Search for Niche Markets

By David Batstone |  Mar 7, 2000

The Web has become increasingly saturatedwith new multi-ethnic sites ranging from basicinformation hubs to community-building arenas toe-commerce sites. I...  Read more

What are some simple ways to make my small-business Web site more effective?

Mar 7, 2000

Internet in Business mentor Jakob Nielsen responds: Emphasize that you are trustworthy in honest, plainspoken language. For exampl...  Read more

How can I keep abreast of Internet trends that will affect my business?

Mar 7, 2000

Internet in Business mentor Jakob Nielsen responds: I suggest that you incorporate the Web into your life as much as possible. Buy...  Read more

Will well-built but unknown sites eventually win the confidence of Web surfers?

Mar 7, 2000

Internet in Business mentor Jakob Nielsen responds: Eventually that will happen, although in the immediate future, privacy concern...  Read more

Meet Jennifer Lawton

Mar 6, 2000

Jennifer Lawton is a respected company builder, technologist, and advocate for mentoring entrepreneurs. In 1991, Lawton cofounded Net Da...  Read more

Meet Jakob Nielsen

Mar 6, 2000

Jakob Nielsen , Ph.D., is an influential and respected Internet expert. The New York Times named Nielsen a "guru of Web usability...  Read more

Checklist: Determine Your Banner Ad Campaign Objectives

By Lane McCulloch |  Mar 1, 2000

When it comes to banner ads, one size does not fit all. Are you trying to develop awareness of your brand, attract prospective customers to your site, or ...  Read more

Understand Branding (Awareness-Building) Campaigns

By Lane McCulloch |  Mar 1, 2000

What is the first thing that comes to mind when your customers think of your company? Great service? Low prices? Clever advertising or a catchy logo? Each...  Read more

Learn When to Use a Branding Campaign

By Lane McCulloch |  Mar 1, 2000

The objective of a branding campaign is to impress your firm's brand identity on potential customers, not necessarily to entice users to visit your site o...  Read more

Understand Click-Through (Traffic-Building) Campaigns

By Lane McCulloch |  Mar 1, 2000

Once you build a Web site, you need to put some effort into enticing customers to come visit. Banner ads can be a powerful way to invite people to your si...  Read more

Understand Sell-Through (Direct Sales) Campaigns

By Lane McCulloch |  Mar 1, 2000

Your site is up, and your shelves are stocked. It's time to sell. But first you need some customers. How do you get them not only "in the door" of your si...  Read more

Dressed for Success

By George Gendron |  Mar 1, 2000

Inc. magazine's editor-in-chief discusses ZapMe CEO Rick Inatome's new look, new online competitors to traditional small businesses, ethics question...  Read more

Getting It

By D.M. Osborne |  Mar 1, 2000

News flash: The Internet has changed business as we know it. Nobody knows that better than Rick Inatome, founder of the Fortune 500 company Inacom. ...  Read more

The Other Amazon

By Susan Greco |  Mar 1, 2000

Got a hot new consumer product? The electronic retailers need you. They simply can't add product categories and suppliers fast enough. What does it take t...  Read more

A New Chapter for E-Books

By Jill Hecht Maxwell |  Mar 1, 2000

After falling flat in the early 1990s, are digital books ready to fly? Entrepreneurs are betting that new technology is creating a legitimate market.  Read more

Entrepreneur Profile: InfoCharms

By Jennifer Hopfinger |  Mar 1, 2000

What will be the hot fashion accessories of the next millennium? Something inspired by Gucci? Created by Calvin? InfoCharms, a Southern California-based...  Read more

Online 101: Marketing Your Web Site

By Shane McLaughlin |  Mar 1, 2000

In the few short years the World Wide Web has been open for business, banner advertisements have grown from a mere blip on the screen to a $2 billion indu...  Read more

Dressed for Success

By George Gendron |  Mar 1, 2000

em Inc. /em magazine's editor-in-chief discusses ZapMe CEO Rick Inatome's new look, new online competitors to traditional s...  Read more

Getting It

By D.M. Osborne |  Mar 1, 2000

News flash: The Internet has changed business as we know it. Nobody knows that better than Rick Inatome, founder of the em Fortune /...  Read more

Can You Survive the Ebay Economy?

By David H. Freedman |  Mar 1, 2000

If you think Web auctions are only for collectibles, you're in for a surprise. These online agoras now sell everything from moving services to real estate wh...  Read more

The Other Amazon

By Susan Greco |  Mar 1, 2000

Got a hot new consumer product? The electronic retailers need you. They simply can't add product categories and suppliers fast enough. What does it take t...  Read more

Making the Online Connection in China

By Michelle Radeke |  Mar 1, 2000

China and its one billion-plus population have long been the envy of the business community, ranging from huge international consumer goods companies to f...  Read more

Meet Jennifer Lawton

By Nancy White |  Mar 1, 2000

Jennifer Lawton is a respected company builder, technologist, and advocate for mentoring entrepreneurs. In 1991, Lawton cofounded Net Da...  Read more

Meet Jakob Nielsen

By Ola Edvardsson |  Mar 1, 2000

Jakob Nielsen , Ph.D., is an influential and respected Internet expert. The New York Times named Nielsen a "guru of Web usability...  Read more

How can I use e-mail marketing without "spamming" potential customers?

By Jill Whalen |  Mar 1, 2000

Marketing and Advertising mentor Jay Conrad Levinson responds: First, thank you for not wanting to spam anyone. Spam litters cyber...  Read more

Ethnic Web Sites Search for Niche Markets

By David Batstone |  Mar 1, 2000

The Web has become increasingly saturatedwith new multi-ethnic sites ranging from basicinformation hubs to community-building arenas toe-commerce sites. I...  Read more