Internet and Online Business


Recent Internet and Online Business Articles

Online 101: Marketing Your Web Site

By Shane McLaughlin |  Mar 1, 2000

In the few short years the World Wide Web has been open for business, banner advertisements have grown from a mere blip on the screen to a $2 billion indu...  Read more

Dressed for Success

By George Gendron |  Mar 1, 2000

em Inc. /em magazine's editor-in-chief discusses ZapMe CEO Rick Inatome's new look, new online competitors to traditional s...  Read more

Getting It

By D.M. Osborne |  Mar 1, 2000

News flash: The Internet has changed business as we know it. Nobody knows that better than Rick Inatome, founder of the em Fortune /...  Read more

Can You Survive the Ebay Economy?

By David H. Freedman |  Mar 1, 2000

If you think Web auctions are only for collectibles, you're in for a surprise. These online agoras now sell everything from moving services to real estate wh...  Read more

The Other Amazon

By Susan Greco |  Mar 1, 2000

Got a hot new consumer product? The electronic retailers need you. They simply can't add product categories and suppliers fast enough. What does it take t...  Read more

Making the Online Connection in China

By Michelle Radeke |  Mar 1, 2000

China and its one billion-plus population have long been the envy of the business community, ranging from huge international consumer goods companies to f...  Read more

Meet Jennifer Lawton

By Nancy White |  Mar 1, 2000

Jennifer Lawton is a respected company builder, technologist, and advocate for mentoring entrepreneurs. In 1991, Lawton cofounded Net Da...  Read more

Meet Jakob Nielsen

By Ola Edvardsson |  Mar 1, 2000

Jakob Nielsen , Ph.D., is an influential and respected Internet expert. The New York Times named Nielsen a "guru of Web usability...  Read more

How can I use e-mail marketing without "spamming" potential customers?

By Jill Whalen |  Mar 1, 2000

Marketing and Advertising mentor Jay Conrad Levinson responds: First, thank you for not wanting to spam anyone. Spam litters cyber...  Read more

Ethnic Web Sites Search for Niche Markets

By David Batstone |  Mar 1, 2000

The Web has become increasingly saturatedwith new multi-ethnic sites ranging from basicinformation hubs to community-building arenas toe-commerce sites. I...  Read more

Voyagers

By Elaine Appleton |  Mar 1, 2000

em Inc. Technology /em editor Elaine Appleton describes how the shifting shape of the Internet has transformed the world in...  Read more

First Do No Harm

By Bob Duncan |  Mar 1, 2000

How does a manufacturer take advantage of the Web without destroying its relationships with retailers?  Read more

The Metamorphosis

By Mike Hofman |  Mar 1, 2000

Roy Wetterstrom saw his successful high-tech consulting company about to hit a dead end. So he's risking everything to remake it from top to bottom.  Read more

When Something Clicks

By Bronwyn Fryer |  Mar 1, 2000

During its 22 years as a profitable retail and mail-order business, Camera World honed its expertise in fulfillment, customer service, and supplier relations...  Read more

The Thing That Would Not Die

By Michael Warshaw |  Mar 1, 2000

Toy maker Playing Mantis had a devout online community. So why did they almost kill it?  Read more

Come In. I've Been Expecting You

By Jim Sterne |  Mar 1, 2000

Personalizing your Web site doesn't have to lead to personal bankruptcy. Here's how inexpensive tools can make every site visitor feel like an audience of one.  Read more

Making the Most of Your Web Site

By Kimberly McCall |  Mar 1, 2000

Having a Web site is now a given. Your clients will expect you to have a site that is informational, easy to use, and well designed. Your Web site has lik...  Read more

The Incredible Shrinking Web Site

By Mike Hofman |  Mar 1, 2000

Remember the "level playing field" theory of the Web? How in cyberspace size didn't matter because even the most picayune start-up could conceal its lack ...  Read more

A Word to the (Web) Wise

By Anne Marie Borrego |  Mar 1, 2000

Just when we thought the saga of Krystal Kleen Karpet Kare's Web site and subsequent design contest was over, a reader pointed out some glaring errors in ...  Read more

Entrepreneur Profile: Terminalmarkets.com

By Jennifer Hopfinger |  Mar 1, 2000

From Wall Street stockbroker to vegetable importer to Internet entrepreneur, Sinan Talgat has trusted where his serendipitous career would lead.   Read more

You've started many companies. What lessons have you learned about starting a business?

By Jennifer Hopfinger |  Mar 1, 2000

Internet in Business mentor Bradley Feld responds: I think mentors are more important than ever . The gre...  Read more

Maximize Freebie Online Tools

By Kimberly Stansell |  Mar 1, 2000

Implementation of the right technology tools can empower you to save time, make money, and work smarter. Whether you're starting a new business or trying ...  Read more

Hitting Pay Dirt

By Ilan Mochari |  Mar 1, 2000

Do you dislike writing and sending invoices? Here's a Web-based timekeeper that also produces invoices for quick, accurate billing.  Read more

The Portable Surfer

By Ned Snell |  Mar 1, 2000

A guide to the wireless Web: What your mobile phone can and cannot do with the Internet.  Read more

BigBrother.com: The Net War on Privacy

By David Batstone |  Feb 28, 2000

How dearly do you value your privacy? Are you willing to exchange it for a free computer? Or perhaps a discount on your groceries? A recent survey ...  Read more

META Tags and How to Use Them

By Fredrick Marckini |  Feb 18, 2000

META tags are the information that you place in the ffiHEAD? section of your Web site which does not display in the browser window. META tags allow the de...  Read more

How to Avoid Trouble with the Engines

By Fredrick Marckini |  Feb 18, 2000

Search engines have declared a silent war against those of us working on their behalf (well, OK, on behalf of our clients really - but they clearly benefi...  Read more

The Golden Rule of Search Engine Marketing

By Fredrick Marckini |  Feb 18, 2000

If there is one rule that should be referred back to as the refrain in search engine positioning, it is this: The best way to move up the search re...  Read more

Brainstorming for the Right Keywords

By Fredrick Marckini |  Feb 18, 2000

Before you register with a search engine, it's a good idea to write down every imaginable keyword that someone might use to find your site. For example, i...  Read more

How to Create Effective Site Titles and Descriptions

By Fredrick Marckini |  Feb 18, 2000

The following title and description may get you a high ranking for a keyword search on the word "mortgage": AAA Mortgage banking, the Mort...  Read more

I'm taking my traditional business online. What should I expect?

Feb 17, 2000

Sales & Customer Service mentor Lillian Vernon responds: First, your company's expectations must be realistic. You cannot expect y...  Read more

What's the Need for Numbers in an Internet Business Plan?

By Cale Bruckner |  Feb 4, 2000

Q: I am putting together a document with two friends in order to approach aventure capitalist for an Internet-based start-up business. W...  Read more

Why Your Web Site's Rank Matters

By Fredrick Marckini |  Feb 3, 2000

There's a pervasive myth among Web site marketers that simply submitting your Web site to hundreds or thousands of search engines will increase traffic to...  Read more

More Myths

By George Gendron |  Feb 1, 2000

Inc. magazine's editor-in-chief discusses the evolution of E-culture, start-ups that help other new companies out of the gate, competing against a m...  Read more

Are You Ready to Lead the E-Cultural Revolution?

By Rosabeth Moss Kanter |  Feb 1, 2000

Want to succeed in the new online economy? First, you will need to understand these six fundamental principles that Internet-savvy companies thrive on.  Read more