Internet and Online Business


Recent Internet and Online Business Articles

The Game of the Name

By Andrew Raskin |  Feb 1, 2000

Searching for the perfect name for your business? Here's why Internet start-up Gazooba.com chose an independent consultant over a high-profile firm to help b...  Read more

Are You Ready to Lead the E-Cultural Revolution?

By Rosabeth Moss Kanter |  Feb 1, 2000

Want to succeed in the new online economy? First, you will need to understand these six fundamental principles that Internet-savvy companies thrive on.  Read more

I Was Seduced by the Web Economy

By Inc. staff |  Feb 1, 2000

A look at seven E-commerce myths and the entrepreneurs who bought into them.  Read more

Myth 2: Traffic Will Make You Rich

By Anne Marie Borrego |  Feb 1, 2000

Blue Marlin CEO Erik Stuebe discusses the frustration of having people look but not buy.  Read more

Traffic Will Make You Rich: The Word from the Experts

By Inc. staff |  Feb 1, 2000

Sales, not traffic, are what's needed to create profit for a Web site, according to the experts.  Read more

Tales My Guru Told Me

By Ilan Mochari |  Feb 1, 2000

Fact, fiction, and a few words of good advice: A sampling of quotes that have helped create the Internet buzz.  Read more

Myth 4: Razzle-Dazzle Makes Web Sites Great

By Emily Barker |  Feb 1, 2000

Does being bigger and bolder make a great Web site? Here's how the Edler Group discovered that functionality is better than technothrills.  Read more

Razzle-Dazzle Makes Web Sites Great: The Word from the Experts

By Inc. staff |  Feb 1, 2000

Bells and whistles can hinder a more important aspect of Web sites ? speed.  Read more

Myth 5: Brand Is Everything

By Mike Hofman |  Feb 1, 2000

NetGrocer.com's interim CEO Fred Horowitz shifted his site's focus from branding to selling groceries -- and created a spectacular turnaround in the process.  Read more

Brand Is Everything: The Word from the Experts

By Inc. staff |  Feb 1, 2000

E-commerce experts discuss why having a good brand does not necessarily generate sales on the Internet.  Read more

Myth 6: Wild Ads Make Web Stars

By Anne Marie Borrego |  Feb 1, 2000

Think that memorable commercials will lure buyers to your Web site? Here's how Outpost.com discovered that an ad campaign must go beyond name recognition.  Read more

Dispatches from the Web Economy

By Inc. staff |  Feb 1, 2000

Quick takes on the Web economy's impact on the business world.  Read more

Myth 7: Community, Community, Community

By Mike Hofman |  Feb 1, 2000

Think you need a chat room on your Web site to be successful? Here's how Paramount Services realized that not every Internet business begets a cult.  Read more

Community, Community, Community: The Word from the Experts

By Inc. staff |  Feb 1, 2000

Not every company needs to build an online community, say Web observers.  Read more

What Business Is Amazon.com Really In?

By Ron MacLean |  Feb 1, 2000

With more than $550 million in losses over the past five years, how can Amazon.com seriously expect to become a viable retail business? I In...  Read more

Why Your Web Site's Rank Matters

By Fredrick Marckini |  Feb 1, 2000

There's a pervasive myth among Web site marketers that simply submitting your Web site to hundreds or thousands of search engines will increase traffic to...  Read more

What's the Need for Numbers in an Internet Business Plan?

By Cale Bruckner |  Feb 1, 2000

Q: I am putting together a document with two friends in order to approach aventure capitalist for an Internet-based start-up business. W...  Read more

I'm taking my traditional business online. What should I expect?

By Nancy White |  Feb 1, 2000

Sales & Customer Service mentor Lillian Vernon responds: First, your company's expectations must be realistic. You cannot expect y...  Read more

META Tags and How to Use Them

By Fredrick Marckini |  Feb 1, 2000

META tags are the information that you place in the ffiHEAD? section of your Web site which does not display in the browser window. META tags allow the de...  Read more

Brainstorming for the Right Keywords

By Fredrick Marckini |  Feb 1, 2000

Before you register with a search engine, it's a good idea to write down every imaginable keyword that someone might use to find your site. For example, i...  Read more

Building a Web Site Is Easy: The Word from the Experts

By Inc. staff |  Feb 1, 2000

E-commerce experts discuss the technical hardships a business can suffer when trying to create a customer-friendly Web site.  Read more

Longer Domain Names Are Going Fast ? Are You Missing Out?

By Fredrick Marckini |  Jan 31, 2000

On Dec. 16, 1999, Register.com announced it would begin accepting domain name registrations up to 67 characters in length, versus the old 22-character lim...  Read more

Managing Your E-Mail: An Entrepreneur's Checklist

By Bradley Feld |  Jan 27, 2000

I'm an entrepreneur who runs several companies, and I'm invested in a number of others. I travel constantly, communicate regularly with hundreds of associ...  Read more

Pumping Your Visitors for Information

By Jeff Cannon |  Jan 26, 2000

What to Ask Your Users Regardless of your site, there are two types of information you will need at first. The first type can be...  Read more

Real Estate Developers Can Expect Relocation, Not Dislocation, from the Internet

Jan 19, 2000

Some real estate developers see the Internet revolution the same way an aristocrat during the French revolution might have viewed the guillotine. The reas...  Read more

Online Advertising Pricing Models

By Russell Shaw |  Jan 1, 2000

There are three main ways of pricing online advertising: Impressions Read more

Episode I: A New Beginning

By Andrew Raskin |  Jan 1, 2000

Andrew Raskin, an otherwise sane New York company man, chronicles why he has flung himself into the mad world of Silicon Valley start-ups.  Read more

I Before E, Except After C.com

Jan 1, 2000

Poor spelling, as your fourth-grade teacher may have warned you, always comes back to haunt you. But Jim Kelly was shocked to discover just how serious th...  Read more

Addresses: Making Second Choice Fly

By Inc. staff |  Jan 1, 2000

We knew the domain we wanted and put it on the registration application," says Shawn Carpenter, sales and marketing director at Sonnet Software, a $2.5-mi...  Read more

Making Your URL Ubiquitous

Jan 1, 2000

We really came on strong, making sure our Web address is on everything," says Nora Songer, marketing director at Cattron, a small industrial equipment man...  Read more

Listing with Search Engines

Jan 1, 2000

Alan Klotz debuted his photography gallery's Web site in August 1993, but Alan Klotz/Photocollect didn't list with the search engines until October. "Yaho...  Read more

Quick Game Gets 'em to Click In

Jan 1, 2000

We were looking for interactive things to put on the site," says Durward Williams, director of sports marketing at Eurosport, a Hillsboro, N.C., soccer eq...  Read more

Bells and Whistles: Fun vs. Function

Jan 1, 2000

On the Web, bigger and bolder are better. That's what Rick Edler, who sells real estate outside Los Angeles, figured. Three years ago he ventured onto the...  Read more

Add a Human Touch to Your Web Site

By Dean Cruse |  Jan 1, 2000

Despite consumers' growing acceptance of doing business online, e-commerce still tends to be an unprofitable sales channel for many. Yes, people come to e...  Read more

Listing with Search Engines

By Michelle Radeke |  Jan 1, 2000

Alan Klotz debuted his photography gallery's Web site in August 1993, but Alan Klotz/Photocollect didn't list with the search engines until October. "Yaho...  Read more