Addresses: Making Second Choice Fly
We knew the domain we wanted and put it on the registration application," says Shawn Carpenter, sales and marketing director at Sonnet Software, a $2.5-mi... Read more
Internet and Online Business
Recent Internet and Online Business Articles
Making Your URL Ubiquitous
We really came on strong, making sure our Web address is on everything," says Nora Songer, marketing director at Cattron, a small industrial equipment man... Read more
Listing with Search Engines
Alan Klotz debuted his photography gallery's Web site in August 1993, but Alan Klotz/Photocollect didn't list with the search engines until October. "Yaho... Read more
Quick Game Gets 'em to Click In
We were looking for interactive things to put on the site," says Durward Williams, director of sports marketing at Eurosport, a Hillsboro, N.C., soccer eq... Read more
Bells and Whistles: Fun vs. Function
On the Web, bigger and bolder are better. That's what Rick Edler, who sells real estate outside Los Angeles, figured. Three years ago he ventured onto the... Read more
Add a Human Touch to Your Web Site
Despite consumers' growing acceptance of doing business online, e-commerce still tends to be an unprofitable sales channel for many. Yes, people come to e... Read more
Listing with Search Engines
Alan Klotz debuted his photography gallery's Web site in August 1993, but Alan Klotz/Photocollect didn't list with the search engines until October. "Yaho... Read more
Showdown at Inc.com
em Inc. /em magazine's editor-in-chief discusses an on-line firestorm sparked by an em Inc. Technology ... Read more
Upstarts: Convenience Cuisine
Not sure where your next meal is coming from? Try the Web. A look at why several Internet start-ups are hoping online shoppers will turn to the Web to satisf... Read more
Episode I: A New Beginning
Andrew Raskin, an otherwise sane New York company man, chronicles why he has flung himself into the mad world of Silicon Valley start-ups. Read more
The Start-Up Diaries: Mother Is the Necessity of Invention
To create his company, edu.com founder Adam Kanner needed to get the highest-powered talent he could get. And he knew just where to find it. Read more
The Start-Up Diaries: The Player
Why would Richie Powell, a college student and talented athlete, ditch the sport he's worked his whole life to master? For the dream of an Internet start-up ... Read more
The New-Boy Network
I Inc. /I goes behind the scenes at Guru.com as it attempts to raise capital in the fast-paced world of Internet financing.... Read more
Real Estate Developers Can Expect Relocation, Not Dislocation, from the Internet
Some real estate developers see the Internet revolution the same way an aristocrat during the French revolution might have viewed the guillotine. The reas... Read more
From My Kitchen Tabletop to Your Computer Laptop
When I founded Lillian Vernon Corp. on my yellow Formica kitchen table in 1951, I couldn't have imagined selling to customers linked by little boxes calle... Read more
Longer Domain Names Are Going Fast ? Are You Missing Out?
On Dec. 16, 1999, Register.com announced it would begin accepting domain name registrations up to 67 characters in length, versus the old 22-character lim... Read more
I Before E, Except After C.com
Poor spelling, as your fourth-grade teacher may have warned you, always comes back to haunt you. But Jim Kelly was shocked to discover just how serious th... Read more
Addresses: Making Second Choice Fly
We knew the domain we wanted and put it on the registration application," says Shawn Carpenter, sales and marketing director at Sonnet Software, a $2.5-mi... Read more
Managing Your E-Mail: An Entrepreneur's Checklist
I'm an entrepreneur who runs several companies, and I'm invested in a number of others. I travel constantly, communicate regularly with hundreds of associ... Read more
Find Affiliate Programs Related to Your Product or Service
There are thousands of affiliate programs to choose from, but like so many other things on the Web, locating the right program for you can be difficult. T... Read more
Test before You Launch
The Internet and E-commerce are maturing at breakneck speed, and the days of getting an E-business started on a wing and a prayer are a diminishing speck ... Read more
Understanding Affiliate Programs
There are various different types of affiliate programs that you will encounter in yoursearch. Before embarking on your search to add an affiliate program... Read more
Join an Affiliate or Associate Program
Associate programs (sometimes called affiliate or commission-based advertising programs)are designed to drive targeted traffic. They typically pay a commi... Read more
Australian Consumer Rights and Protections
Australian consumer groups claim these rights: 12 Principles of E-Commerce Consumers using e-commerce are enti... Read more
Study Finds the Internet an Unreliable Shopping Realm
In the winter of 1998 researchers from Consumers International (CI) ordered 151 items fro... Read more
Joining Affiliate Programs
Joining an affiliate program is usually a fairly easy process that can be conductedentirely online. The instructions for joining a program should be outli... Read more
Proofread Your Content
Spelling errors and other mistakes can diminish your credibility and turn off potential customers, leading to costly customer service problems. Proofread ... Read more
Review the Look and Feel of Your Site
Visitors experience your site in different ways depending on their browsers, connection speed, and preferences. Don't let hastily published content ruin t... Read more
David vs. Goliath: Four Lessons
David Schwartz, proprietor of the Mabel'sMusic and Card Shop Web site, has carved out a successful business selling C... Read more
Multimedia Bells and Whistles
If this is your first Web site, it would probably be wise to wait until the second orthird generation of your site before you add "bells and whistles" suc... Read more
Pump Up Your Internet PR
A good public relations campaign keeps its client - your company - in the news. Thatmeans your PR plan must consistently create or exploit events that mak... Read more
Convert Your Customers to the Net
Like many professional services firms, TheTidewater Group , in Monroe, Conn., has found that a slow but steady appr... Read more
Verify Your HTML Code
Verifying the HTML code that makes up a Web page requires more than viewing the page in your browser. There are several different browsers, each with seve... Read more
How Navigable Is Your Site?
Frustration does not sell your product. If visitors to your site cannot easily reach what they're looking for, they'll shop elsewhere. Yet a great many e-... Read more
Starting an Associate Program
So, you have heard good things about associate programs (also known as affiliate programs) -- those programs that reward other Web sites for sending you c... Read more
