Joining Affiliate Programs
Joining an affiliate program is usually a fairly easy process that can be conductedentirely online. The instructions for joining a program should be outli... Read more
Internet and Online Business
Recent Internet and Online Business Articles
Proofread Your Content
Spelling errors and other mistakes can diminish your credibility and turn off potential customers, leading to costly customer service problems. Proofread ... Read more
Review the Look and Feel of Your Site
Visitors experience your site in different ways depending on their browsers, connection speed, and preferences. Don't let hastily published content ruin t... Read more
David vs. Goliath: Four Lessons
David Schwartz, proprietor of the Mabel'sMusic and Card Shop Web site, has carved out a successful business selling C... Read more
Multimedia Bells and Whistles
If this is your first Web site, it would probably be wise to wait until the second orthird generation of your site before you add "bells and whistles" suc... Read more
Pump Up Your Internet PR
A good public relations campaign keeps its client - your company - in the news. Thatmeans your PR plan must consistently create or exploit events that mak... Read more
Convert Your Customers to the Net
Like many professional services firms, TheTidewater Group , in Monroe, Conn., has found that a slow but steady appr... Read more
Verify Your HTML Code
Verifying the HTML code that makes up a Web page requires more than viewing the page in your browser. There are several different browsers, each with seve... Read more
How Navigable Is Your Site?
Frustration does not sell your product. If visitors to your site cannot easily reach what they're looking for, they'll shop elsewhere. Yet a great many e-... Read more
Starting an Associate Program
So, you have heard good things about associate programs (also known as affiliate programs) -- those programs that reward other Web sites for sending you c... Read more
The Quotable Entrepreneur: Simon Crossley
"Internet recruiting helps. But we still run candidates through the old hoops, like pre-interview screening, reference checking, and interviewing. The Int... Read more
The Truth about Internet Recruiting
It seems like every day another Internet-recruiting Web site is hanging out its cybershingle. The sites make it all look so easy: just send us your job de... Read more
Is E-Commerce Your Pot of Gold?
E-commerce is hot. More and more small businesses are selling online. Do you think your product or service has what it takes to meet the world market head... Read more
Lincoln Log-Ons
For 44 years, Lehman's Hardware Store, in Kidron, Ohio, has supplied the town's agrarian natives with nonelectric tools of all sorts -- gas refrigerators ... Read more
I Before E, except after C.com
Poor spelling, as your fourth-grade teacher may have told you, always comes back to haunt you. But Jim Kelly was shocked to discover just how serious the ... Read more
On Solid Ground
Think your Internet company can exist solely in cyberspace? LifeServ CEO Rob Reynolds is betting on real-world features. Read more
Best of the Small Business Web: Mr. Blandings Builds His Screen House
New home buyers can make big choices at Lakeside Development's gorgeous site. Read more
Twoing the Line
Trying to cram more than one user onto your Internet connection? Some software can solve that problem. Read more
Creative Juices
Many companies are wondering what makes the most sense - concentrating computer power in desktops, in corporate servers, or on the Web? For answers we can lo... Read more
Setting Up Shop in Cyberspace
With research firms projecting e-commerce revenues totaling more than $100 billionin 2003, businesses large and small are considering jumping into theelec... Read more
You Are Your URL
The founders of Salon.com, Mediabistro, and HotJobs.com talk about their struggles to register those domain names. Read more
Insurance Concerns for the E-commerce Era
Everything is finally set up. You've hired the right people. Office space is leased.The lights are turned on. Leased state of the art computer hardware is... Read more
Design Your Site for Your Users
A well-designed Web site can ensure the prosperity of your online business. A poorlydesigned site can put you out of business. It's like the difference be... Read more
The Seven Deadly Sins of E-Commerce
The road to successful E-commerce can be riddled with pitfalls. Armed with the proper knowledge, you can avoid the costly mistakes that have put many onli... Read more
How the Law Protects Trademarks
The law protects trademarks by authorizing a trademark owner to file a lawsuit to: prevent others from using it in a context where it migh... Read more
Establishing a Merchant Account for Your Web Business
Many online businesses have had difficulty establishing a "merchant account" - a special type of bank account that holds the proceeds from credit card tra... Read more
Online Payment Systems
Taking orders on the Web involves more than just creating a form or installing shoppingcart software on your site. You also need to consider several cruci... Read more
Free Shopping Cart Software: Do You Get What You Pay For?
PerlShop http://www.arpanet.com/PerlShop/perlshop.html is a shopping cartprogram written in Perl script that enables customers to shop for products and pa... Read more
Understanding Search Engines
Understand how search engines work Identify keywords and key phrases that succinctly describe your siteRead more
Just Balls! An E-commerce Success Story
An interview with Jim Medalia, president and founder of " Just Balls!"
Q: What types of products do you sell at Justballs.Com?
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Selling on the Internet: How to Get Started and How Much Does it Cost?
For many, the biggest barrier to getting started with doing business on the Internet may very well boil down to two basic questions. How, exactly, do you ... Read more
Planning for the Perfect Online Store
Here are several successful online stores and the site features that helped make them a success. Read more
Boosting Consumer Confidence
In this report, we offer some helpful hints for merchants to keep in mind when setting up their online stores and offer five tips for turning casual "wind... Read more
Site Maintenance Utilities
An often ignored yet critical element of maintaining an Internet presence is Web sitemaintenance. Sloppy HTML, dead links, oversized graphics, and slow do... Read more
Brandapalooza
A look at how Michael Dorf, cofounder and CEO of the Knitting Factory, branded a culture and used strategic sponsorships to grow his fringe-music venue into ... Read more
