Internet and Online Business

Entertain Your Audience: 3 Essentials of Compelling Videos

By Kevin Daum | Nov 21, 2012

Kevin Daum, author of Video Marketing for Dummies, says a good story is just one aspect of a memorable video. Watch video

The Difference Between Earned and Owned Media

By Aaron Aders | Nov 21, 2012

Here's the basics on where your content appears online and how to position yourself as an industry thought leader. Read more

Build Your Blog Traffic: 12 Rules

By Geoffrey James | Nov 21, 2012

Learn what it takes to build up your blog readership from a master blogger with over a million hits each month. Read more

6 Tips for a Perfectly Timed Facebook Post

By Jeff Haden | Nov 20, 2012

To ensure your Facebook posts reach the most people, timing is everything. Here are some tips for getting it right. Read more

Atavist Almost Pulled the Plug Before It Raised Money From Eric Schmidt & IAC

By Daniel Wolfman and Chris Beier | Nov 20, 2012

Atavist CEO and editor Evan Ratliff explains how Atavist navigated the early years. Watch video

When You Should Hit 'Send'

By Jessica Stillman | Nov 20, 2012

An e-mail marketing firm digs through more than 20 million messages to figure out when is the best time to send marketing e-mails. Read more

5 Myths of Video Marketing (& How to Overcome Them)

By Kevin Daum | Nov 20, 2012

Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more

Using Social Media to Reach a Niche Market

By Darren Dahl | Nov 19, 2012

Instead of reaching the masses with your social media campaign, hone in on your target customers with the content they need. Here's how one sole proprietor d... Read more

5 Apps That Make QuickBooks Better

By Christina DesMarais | Nov 16, 2012

You're already using QuickBooks. Check out five ways to get more mileage out of it. Read more

4 Problem-Solving Analytics Tools

By John Brandon | Nov 16, 2012

Buried deep in your data are all kinds of clues you need to strengthen your business. Here's how to uncover them. Read more

2 Tools That Turn Customers Into Cheerleaders

By Janine Popick | Nov 16, 2012

Incentivizing current customers to buy more and bring in new business is a huge opportunity you can't miss. Read more

4 Ways to Take Advantage of Facebook Mobile Ads

By Howard Greenstein | Nov 16, 2012

You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so. Read more

Don't Let Your Blog Get You in Trouble

By Chas Rampenthal | Nov 15, 2012

Think the First Amendment protects you and your business when you write about yourself? Not exactly. Here's what you need to know to cover your legal bases. Read more

Secret to Video That Drives Traffic (& Business)

Nov 15, 2012

Don't just produce a video about your company executives, says Alison Provost, founder of video company TouchStorm. Do something else entirely. Watch video

The World's Dumbest Sales Mistake

By Geoffrey James | Nov 15, 2012

A simple technique to make certain that people actually read your sales-oriented emails. Read more

5 Steps to Social Media Strategy for Novices

By Howard Greenstein | Nov 15, 2012

Have you been avoiding social media because you don't know where to start? Here are five steps for a strategy in social. Read more

8 Ways to Find the Best Long-Tail Keywords

By Jeff Haden | Nov 14, 2012

Here are some simple and effective ways to identify the kind of keywords that keep the traffic coming. Read more

4 Ways to Win the Holiday Shopping Wars

By Issie Lapowsky | Nov 14, 2012

Holiday retail sales are expected to rise. But with big box retailers battling over who can offer the lowest prices, how can small businesses compete? Read more

How to Bring Real-World Experiences Into Your Social Media

Nov 14, 2012

Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses. Watch video