Internet Marketing Strategies

Grow your small business online, with articles from Inc.com staff and Google contributors, on everything from social media and website analytics to new customer acquisition.



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Recent Internet Marketing Strategies Articles

Why Your Promo Video Stinks

Are your videos roaring or boring? Read these three tips for taking a basic failed video and making it a success.  Read more


How to Create a Viral Campaign (Hint: You Can’t)

Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success.  Read more


How to Get Good Social Media ROI

Seven things you must do to make sure your campaign is measurable and effective.  Read more


The Dangers of Marketing Half-Baked Products

Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should.  Read more


Start-up Marketing: An Essential Road Map

How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it.  Read more


The Unsung Hero Behind Every Great Website

Talented engineers and project managers both play key roles, but much of the success of your website hinges on this key person.  Read more


Get Great PR: 7 Things You Must Do

In the quest to win the hearts and minds of the press, you're going to have to do all the work.  Read more


Advertising Overload: Are You Guilty?

New research on just how many marketing messages it takes to completely turn off a customer.  Read more


How to Dig Deeper into Your Web Analytics

Get a better handle on what you're tracking and why. Here's a good place to start.  Read more


Content Marketing: Tips for a No-Fail Strategy

Don't just publish a blog willy nilly. Plan, set goals, and--most importantly--know what you're getting into.  Read more