Internet Marketing Strategies

If You Do One Thing on Social Media, Do This

By Aaron Aders | Nov 7, 2012

Aaron Aders, co-founder of Slingshot SEO, explains the first step you need to take on social media before anything else. Watch video

Are Online Ads Getting Too Expensive?

By Erik Sherman | Oct 26, 2012

A recent report suggests the days of cheap online advertising are dwindling. But a look at the numbers reveals a more complicated picture. Read more

6 Dos & Don'ts for Better Content Marketing

By Marla Tabaka | Oct 22, 2012

Think having a bold, eye-catching homepage is enough? Think again. Outbrain's CEO shares his best strategies for attracting quality visitors to your site--an... Read more

6 Tips for Mastering Your New LinkedIn Profile

By Marla Tabaka | Oct 8, 2012

Notice anything different on your LinkedIn profile page? It's not your imagination--and it needs your attention. Here's what you need to know. Read more

Simple Tips to Make Your Website Look More Credible

By Jeff Haden | Oct 5, 2012

Credibility makes--and breaks--online businesses. Here's how a newcomer in a competitive industry can build trust with customers. Read more

The New Rules of Viral Videos

By John Brandon | Oct 4, 2012

They're getting longer and funnier--and they're barely recognizable as advertisements. Read more

5 Ways to Get More Facebook Likes

By Janine Popick | Sep 14, 2012

You have to be everywhere your customers are, including Facebook. Here are some easy ways to rack up those "likes." Read more

Marketing in a Brave, New Multiscreen World

By Erik Sherman | Sep 10, 2012

Do your ads easily move across different devices? That's what consumers do--and they won't wait for you to catch up. Read more

Better Social Media Strategy: Show, Don't Tell

By Marla Tabaka | Sep 4, 2012

There's a reason Pinterest and Instagram are so popular: People like pictures. Here's how to use them to your advantage. Read more

Ad Forecast: Online to Trump TV by 2017

By Erik Sherman | Aug 31, 2012

A new report suggests the Web will eclipse TV advertising--and sooner than you think. Is your business ready for the big shift? Read more

Are Your Facebook Fans People or Bots?

By Erik Sherman | Aug 1, 2012

One company learned that 80% of its clicks came from spammers. Have you checked your Facebook ads lately? Read more

How to Know if Your Marketing Firm Is Giving You BS

By Erik Sherman | Jul 27, 2012

You want results, and all they talk about is "branding." What gives? Read more

How 3 Top Brands Mastered Olympics Marketing

By Christina DesMarais | Jul 24, 2012

OK, so maybe you can't afford David Beckham. But you can still pick up tricks for hot Web videos from these top brands. Read more

Basic Social Media Mistake Everyone Makes

By Jeff Haden | Jul 11, 2012

Why don't more people "like" your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong. Read more

Smarter Online Marketing: 4 Tips

By Erik Sherman | Jul 4, 2012

Check out these quick suggestions to get more out of your tweets, Facebook posts, and email newsletter sends. Read more

Social Media Marketing: Why It's Not Paying Off

By Jeff Haden | Jul 3, 2012

Putting in too much time for too little return? You're not the only one. Here's what you're doing wrong. Read more

Why Your Online Marketing Isn't Working

By Jon Gelberg | Jun 27, 2012

Attention spans have gotten shorter and the competition has only grown stronger. What are you doing to rise above the noise? Read more

Learn From Obama's LinkedIn Profile

By Bill Murphy Jr. | Jun 14, 2012

LinkedIn is a tough platform for politicians. So we asked an army of LinkedIn experts what the Obama campaign could do better--and how you can apply that to ... Read more

Email Marketing: 6 Tricks for Better Results

By Michael Mothner | Jun 14, 2012

Email can be boring or annoying, and it certainly is not the new kid on the block. But as a consistent revenue driver with an unmatched ROI, it can be a boon... Read more