Internet Marketing Strategies
Grow your small business online, with articles from Inc.com staff and Google contributors, on everything from social media and website analytics to new customer acquisition.

Recent Internet Marketing Strategies Articles

Start an Email Marketing Campaign in Minutes

A round-up of some of the best online newsletter services out there. Plus: Three etiquette rules you must follow.  Read more

Ad Campaign Smackdown: Facebook vs. Google

If you're still betting on display ads, here's where to go for more bang for your buck.  Read more

Why Gotham Dream Cars Founder Ignores Traditional Media 

Noah Lehmann-Haupt, founder of Gotham Dream Cars, a luxury car rental company, focuses exclusively on targeted Internet marketing.  Watch video

Facebook's New Try at Wooing Small Businesses

Hey, small-business owners: Facebook really, really wants you. It's making a special pitch, and teaching how to best buy ads, use offers, optimise the timeli...  Read more

New Social Media Strategy? 5 Questions to Ask First

A fast and focused way to make sure you get the ROI you need.  Read more

6 Ways to Raise Your Klout Score

Just a silly social ranking system? Hardly. Here's why you should care about Klout--and how to get more of it.  Read more

Why Your Promo Video Stinks

Are your videos roaring or boring? Read these three tips for taking a basic failed video and making it a success.  Read more

How to Create a Viral Campaign (Hint: You Can’t)

Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success.  Read more

How to Get Good Social Media ROI

Seven things you must do to make sure your campaign is measurable and effective.  Read more

The Dangers of Marketing Half-Baked Products

Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should.  Read more

Start-up Marketing: An Essential Road Map

How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it.  Read more

The Unsung Hero Behind Every Great Website

Talented engineers and project managers both play key roles, but much of the success of your website hinges on this key person.  Read more

Get Great PR: 7 Things You Must Do

In the quest to win the hearts and minds of the press, you're going to have to do all the work.  Read more

Advertising Overload: Are You Guilty?

New research on just how many marketing messages it takes to completely turn off a customer.  Read more

How to Dig Deeper into Your Web Analytics

Get a better handle on what you're tracking and why. Here's a good place to start.  Read more

Content Marketing: Tips for a No-Fail Strategy

Don't just publish a blog willy nilly. Plan, set goals, and--most importantly--know what you're getting into.  Read more

How the Super Bowl Shortchanged the Web

Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much.  Read more

Website Smackdown: Mayo Clinic vs. Cleveland Clinic

Two of the country's most respected hospitals: Which one has mastered the art -- and science -- of great website design?  Read more

Behavioral Marketing: 4 Huge Myths

For starters, you don't always get what you pay for -- even on data-rich sites like Facebook.  Read more

DIY Publicity: 13 Things to Do Now

If promoting your company is your task and yours alone, here's your to-do list.  Read more

The Industry With the Worst Websites

When it comes to bringing in revenue, these firms do a heck of a job. But designing compelling websites? They stink at that.  Read more

How Google Made Its Money

Google earned nearly $38 billion in 2011 revenue. Here's how -- and why you should care.  Read more

Website Smackdown: Which Homepage Wins?

Two consumer electronics retailers: One gets it, the other doesn't even come close.  Read more

How to Build an Online Community 

Engage your customers in an authentic, ongoing online relationship. Plus, Ben Huh, chief executive of Cheezburger Network, a humor website, on how to get you...  Watch video

More Reasons to Try Google+ 

Find out from the source; Inc.com's Eric Markowitz interviews Christian Oestlien, Google’s chief of social advertising products.  Watch video