How to Know if Your Marketing Firm Is Giving You BS
You want results, and all they talk about is "branding." What gives? Read more
Internet Marketing Strategies
Grow your small business online, with articles from Inc.com staff and Google contributors, on everything from social media and website analytics to new customer acquisition.
Recent Internet Marketing Strategies Articles
How 3 Top Brands Mastered Olympics Marketing
OK, so maybe you can't afford David Beckham. But you can still pick up tricks for hot Web videos from these top brands. Read more
Basic Social Media Mistake Everyone Makes
Why don't more people "like" your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong. Read more
Smarter Online Marketing: 4 Tips
Check out these quick suggestions to get more out of your tweets, Facebook posts, and email newsletter sends. Read more
Social Media Marketing: Why It's Not Paying Off
Putting in too much time for too little return? You're not the only one. Here's what you're doing wrong. Read more
Why Your Online Marketing Isn't Working
Attention spans have gotten shorter and the competition has only grown stronger. What are you doing to rise above the noise? Read more
Email Marketing: 6 Tricks for Better Results
Email can be boring or annoying, and it certainly is not the new kid on the block. But as a consistent revenue driver with an unmatched ROI, it can be a boon... Read more
Facebook Ads: Deconstructing the ComScore Report
Critics claim that Facebook ads don't really work. Now Facebook is fighting back with data--but don't believe everything you read. Read more
10 Things You Shouldn't Tweet
Here are the kinds of tweets that can kill your social media goodwill with customers, 140 characters at a time. Read more
Fix Your Website: 5 Things to Change Now
After thousands of tests, we've identified a few of the most effective ways to improve your website's landing page. Read more
2 Things to Know Before Your Next Web Ad Campaign
Results can be mysterious at best and terribly disappointing at worst. Two industry insiders offer tips on improving your odds. Read more
Simple Trick to Update Your Marketing
Manipulative marketing strategies can leave your savvy customers agitated and confused. Here's how to create a message with authenticity. Read more
4 Tips to Build an Irresistible App
Catalog Spree developed the highest-ranked shopping app for the iPad. Here's how they did it. Read more
Start an Email Marketing Campaign in Minutes
A round-up of some of the best online newsletter services out there. Plus: Three etiquette rules you must follow. Read more
Ad Campaign Smackdown: Facebook vs. Google
If you're still betting on display ads, here's where to go for more bang for your buck. Read more
Why Gotham Dream Cars Founder Ignores Traditional Media 
Noah Lehmann-Haupt, founder of Gotham Dream Cars, a luxury car rental company, focuses exclusively on targeted Internet marketing. Watch video
Facebook's New Try at Wooing Small Businesses
Hey, small-business owners: Facebook really, really wants you. It's making a special pitch, and teaching how to best buy ads, use offers, optimise the timeli... Read more
New Social Media Strategy? 5 Questions to Ask First
A fast and focused way to make sure you get the ROI you need. Read more
6 Ways to Raise Your Klout Score
Just a silly social ranking system? Hardly. Here's why you should care about Klout--and how to get more of it. Read more
Why Your Promo Video Stinks
Are your videos roaring or boring? Read these three tips for taking a basic failed video and making it a success. Read more
How to Create a Viral Campaign (Hint: You Can’t)
Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success. Read more
How to Get Good Social Media ROI
Seven things you must do to make sure your campaign is measurable and effective. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's fully baked? Google did with Project Glass--but that doesn't mean you should. Read more
Start-up Marketing: An Essential Road Map
How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. Read more
The Unsung Hero Behind Every Great Website
Talented engineers and project managers both play key roles, but much of the success of your website hinges on this key person. Read more
Get Great PR: 7 Things You Must Do
In the quest to win the hearts and minds of the press, you're going to have to do all the work. Read more
Advertising Overload: Are You Guilty?
New research on just how many marketing messages it takes to completely turn off a customer. Read more
How to Dig Deeper into Your Web Analytics
Get a better handle on what you're tracking and why. Here's a good place to start. Read more
Content Marketing: Tips for a No-Fail Strategy
Don't just publish a blog willy nilly. Plan, set goals, and--most importantly--know what you're getting into. Read more
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
Website Smackdown: Mayo Clinic vs. Cleveland Clinic
Two of the country's most respected hospitals: Which one has mastered the art -- and science -- of great website design? Read more
Behavioral Marketing: 4 Huge Myths
For starters, you don't always get what you pay for -- even on data-rich sites like Facebook. Read more
DIY Publicity: 13 Things to Do Now
If promoting your company is your task and yours alone, here's your to-do list. Read more
The Industry With the Worst Websites
When it comes to bringing in revenue, these firms do a heck of a job. But designing compelling websites? They stink at that. Read more
How Google Made Its Money
Google earned nearly $38 billion in 2011 revenue. Here's how -- and why you should care. Read more
