Get Great PR: 7 Things You Must Do
In the quest to win the hearts and minds of the press, you're going to have to do all the work. Read more
Internet Marketing Strategies
Grow your small business online, with articles from Inc.com staff and Google contributors, on everything from social media and website analytics to new customer acquisition.
Recent Internet Marketing Strategies Articles
Advertising Overload: Are You Guilty?
New research on just how many marketing messages it takes to completely turn off a customer. Read more
How to Dig Deeper into Your Web Analytics
Get a better handle on what you're tracking and why. Here's a good place to start. Read more
Content Marketing: Tips for a No-Fail Strategy
Don't just publish a blog willy nilly. Plan, set goals, and--most importantly--know what you're getting into. Read more
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
Website Smackdown: Mayo Clinic vs. Cleveland Clinic
Two of the country's most respected hospitals: Which one has mastered the art -- and science -- of great website design? Read more
Behavioral Marketing: 4 Huge Myths
For starters, you don't always get what you pay for -- even on data-rich sites like Facebook. Read more
DIY Publicity: 13 Things to Do Now
If promoting your company is your task and yours alone, here's your to-do list. Read more
The Industry With the Worst Websites
When it comes to bringing in revenue, these firms do a heck of a job. But designing compelling websites? They stink at that. Read more
How Google Made Its Money
Google earned nearly $38 billion in 2011 revenue. Here's how -- and why you should care. Read more
Website Smackdown: Which Homepage Wins?
Two consumer electronics retailers: One gets it, the other doesn't even come close. Read more
How to Build an Online Community 
Engage your customers in an authentic, ongoing online relationship. Plus, Ben Huh, chief executive of Cheezburger Network, a humor website, on how to get you... Watch video
More Reasons to Try Google+
Find out from the source; Inc.com's Eric Markowitz interviews Christian Oestlien, Google’s chief of social advertising products. Watch video
Should You Hire a Celebrity Tweeter?
Here's how two companies turned B-List star power into A-List promotions. Read more
Turning "Likes" Into Loot With Facebook Promotions
The social network is ideal for contests, sweepstakes, and giveaways. Here's how two companies made DIY services work for them. Read more
Is Foursquare a Great Place to Advertise?
Recently, the free service rolled out a variety of services for businesses, including the ability to run specials designed to attract and retain customers. Read more
Does it Pay to Buy a Twitter Following?
If you're tempted to buy yourself a fast social following, read what happened when we tried it. Read more
Translating Viral YouTube Videos Into Sales
Want to go viral? Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit tha... Read more
Is Rewarding Customers for Referrals Worthwhile?
How Sweet Spot, a hair removal salon, used Blue Calypso's word-of-mouth solution to generate sales and repeat clients, something LivingSocial had failed to do. Read more
Social Media Marketing by the Numbers
Social media marketing is all the rage. But does it really pay off? Here's a look at six strategies and how smart companies are using them. Read more
10 Cool New Tech Ideas to Help You Market Your Business
Facial recognition, eavesdropping apps, augmented reality...these aren't security protocols but new ways for you to be able to market your business. Read more
Don't Make the Same Mistakes with Google AdSense I Did
Every entrepreneur makes mistakes when starting out. Some are fixable, some don’t matter that much in the long run. Some really bug you and can&rsqu... Read more
How to Stop Wasting Your Time on Twitter
Tech Trends columnist John Brandon tests Sprout Social, a Web-based tool that lets you manage and analyze multiple social media accounts. Here are the results. Read more
The New Rules of Getting Press for Your Start-up
Think Facebook and Twitter are all you need to get the word out about your new business? Here are eight more ways to get some media attention. Read more
7 Tips for Writing E-mails That Won't Get Deleted
Crazy-busy people read their e-mail with their finger on the delete key. Sales strategist and author Jill Konrath shares her guidelines to increase your e-ma... Read more
How to Combine Foursquare and Your Loyalty Program
Tying a traditional loyalty program to social and location-based check-ins can be an easy way for businesses to attract customers and make money. Here’s ho... Read more
How to Break Into the Flash Deals Space
Sites such as Ideeli, Lot18, Gilt Groupe, and Rue La La are offering carefully curated deals at reduced prices. The business is no more than a few years old,... Read more
How One Company Got Very Hot, Very Briefly
Andrey Ternovskiy founded Chatroulette from his bedroom in Moscow. It became infamous; he became suspicious. Read more
Turning Customers Into Salespeople
How companies like Roku boost sales with referral marketing Read more
How to Market Your Business Using Google Places
Pretty much everyone uses Google to find local businesses. Here's how to make sure your company stands out. Read more
8 Tips for Effective Social Blogging
Here’s how to use social blogging, a combination of microblogs (short posts) and status updates, to increase your visibility, improve your search engine re... View slideshow
How Social Media Has Changed Business Travel
Let's face it: Social networking influences the way we travel, whether on business or for pleasure. Here's how you can make the most of your trip by using th... Read more
Jason Pollock, Digital Producer, Filmmaker, and Writer
Jason Pollock was named one of the "100 People to Follow on Twitter" by PC Magazine . Watch video
How to Use Game Mechanics to Reward Your Customers
Your customers hoard airline miles and covet their status-symbol black American Express. What was once called "consumer incentives" is now known as "gamifica... Read more
