Brainstorming for the Right Keywords


Before you register with a search engine, it's a good idea to write down every imaginable keyword that someone might use to find your site. For example, if you are a wedding planner, you might use the following:

  • weddings
  • wedding planners
  • wedding planning
  • bridal consultant

However, the above list does not account for people conducting keyword searches for things not directly related to a wedding ceremony. So the wedding planner might consider the following keywords as well:

bachelorette party bridal registry engagement rings mother of the groom
bachelor party bridal shower flower girl ring bearer
banquet halls bridal veils groomsman toasts
best man bridesmaid dresses honeymoon wedding bouquets
bridal bouquet boutonnieres honeymoon vacations wedding cakes
bridal decoration caterers limos wedding invitations
bridal gowns disc jockeys limousines wedding rings

And the list goes on. It's a good idea to come up with at least 50 keywords before you create a site title and description to send to a search engine. For example, you might create this title for one of your pages: "Bridesmaid's and Best Man's Resource Area - boutonnieres to bridal bouquets!"

Last updated: Feb 1, 2000

Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments

Or sign up using: