If your company has a staff of Web designers and programmers or a budget to hire savvy Internet consultants, you have a broad range of options for building a Web site. But for small businesses with limited staff and budget resources, a turnkey solution may be more appropriate. You'll need to determine what features you need in order to choose whether this is the right approach for you. Once you've decided to go with a turnkey solution, you'll need to compare features and costs among providers. Do your homework to find a turnkey solution that's a good fit from the start to avoid unexpected fees, restrictions, and service problems that can come from making an uninformed choice. Once you've identified a prospective turnkey solution provider, you need to determine whether it can really perform. Clarify the solution's features and costs before signing up.
" Decide Whether a Turnkey Solution Is Right for You"
Claims of implementing a complete Web site in 10 to 15 minutes may be exaggerated, but turnkey solutions do offer a quick and affordable means of taking your business online. The turnkey provider builds your site for you, so you don't have to learn the technology yourself. But before you decide to use a turnkey solution, identify your Web site requirements and business objectives, then closely consider the various features and costs to determine whether a turnkey solution will meet your needs.
" Identify the Features You Need in a Turnkey Solution"
Whether you're building a storefront that requires a merchant account and inventory management software to handle sales or just an online brochure-style site with dazzling photos and a map to your brick-and-mortar location, there's probably a turnkey solution that can meet your site requirements. You'll need to determine what features you need to choose the right one.
" Evaluate Your Turnkey Solution Options"
If you've decided that a turnkey solution can offer the features you're looking for, comparing features and costs among the available providers is the next step.
" Search for a Turnkey Solution Provider"
Do your homework to find a turnkey solution that's a good fit from the start. Avoid unexpected fees, restrictions, and service problems that can result from making an uninformed choice. After taking the time to design and market your site, you don't want to have to start over because your solution provider doesn't meet your needs.
" Test Your Prospective Turnkey Solution Provider"
Once you've identified a prospective turnkey solution provider, you need to determine whether it can really perform.
" Sign Up with a Turnkey Solution Provider"
Before you sign up for a turnkey solution, it is a good idea to make a list of your requirements. Once you've found the turnkey solution that looks like it will meet your needs, carefully read the terms and conditions of use to make sure you haven't missed anything. Note what your understanding is of the fees, contract terms, services, features, and technical support, and look for specials.
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