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Can Bing Catch up with Google?

Only the search fanboys (yes, they do exist) really understand the underlying tech and intricacies of, say, the PageRank system. The rest of us just want to find out who Justin Timberlake is dating. Is that easier/faster on Bing?
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Fast Company reports on whether Microsoft Bing, the simplified search engine that replaced the aging search engine a while back, can ever catch up with the wholly dominate Google search engine. From the report:

"According to reports, Bing's market share has been steadily growing. Experian Hitwise says Bing's searches increased 5 percent last month, with Bing-powered searches now accounting for nearly 26 percent of the market (that's counting Yahoo, which uses Bing's tech; comScore has the two combined totals at 28 percent). Year-over-year growth rate in December was 49.4 percent, according to Barclays, compared with just 20.6 percent for Google."

Can Bing Catch Google? Microsoft Spends Millions on ESPN, Jay-Z Partnerships [Fast Company]


JOHN BRANDON | Columnist

John Brandon is a contributing editor at Inc. magazine covering technology. He writes the Tech Report column for Inc.com.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.



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