What Entrepreneurs Can Learn From Underdogs
New Yorker staff writer and best-selling author Malcolm Gladwell talks to Inc.'s Issie Lapowsky about business lessons from his latest book, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.
SUCCESS Malcolm Gladwell found inspiration for his new book by looking at stories of unexpected success.
DISRUPTION To be 'disagreeable' means that you don't require the social approval of your peers to move ahead with disruptive ideas.
STRATEGY Winning as an underdog requires a team who will put in maximum effort and make great sacrifices.
CHALLENGES Certain obstacles that seem undesirable at first may ultimately help you get ahead.
GROWTH In some cases, investing too many resources can lead to negative returns.
ADVERSITY There's a surprising upside to surviving adversity: it increases feelings of courage and confidence.
COMPETITION Malcolm Gladwell explains why the psychological effect of jumping into a highly competitive space too soon can be long-lasting.
HIRING Consider looking at a variety of qualities, including experience with failure, when making hiring decisions.