Idea Lab
VIDEO • IDEA LAB

What Entrepreneurs Can Learn From Underdogs

New Yorker staff writer and best-selling author Malcolm Gladwell talks to Inc.'s Issie Lapowsky about business lessons from his latest book, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.

To be 'disagreeable' means that you don't require the social approval of your peers to move ahead with disruptive ideas.

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