Idea Lab
VIDEO • IDEA LAB

What Entrepreneurs Can Learn From Underdogs

New Yorker staff writer and best-selling author Malcolm Gladwell talks to Inc.'s Issie Lapowsky about business lessons from his latest book, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.

Winning as an underdog requires a team who will put in maximum effort and make great sacrifices.

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