Every day, you are bombarded with studies. And while all of the studies seem to have the right answer as to how to run your business, manage your staff, interact with your customers, the trick becomes knowing which studies to pay attention to--and which to ignore. One way to do make that call is to always ask yourself who, why and how.
Who was surveyed?
Last week, AdviceIQ released a study that claimed that women and young investors (of both genders) are not as financially savvy as their male and older counterparts.
The problem with the survey, also pointed out by Bloomberg Businessweek, is that out of the 350 financial advisers that were interviewed, 300 of them were men. More than 60 of them were 50 or older. So those surveyed were the male, older counterparts.
Why is this study being conducted?
You should always be skeptical as to why a certain study was conducted. Take this "Employees Work Better with Clean Offices" study.
"A recent study has shown that employees are able to be more productive and creative in a clean space," claims a press release posted on The Small Business Wire. The press release goes on to refer to statistics that have been gathered over a 10 to 15 year long period, but fails to list what the statistics actually are. Or how they have been collected. Or who the employees in question are.
If the lack of information wasn't enough to make you skeptical, just consider the fact that the press release was issued by the Pro Office Cleaning Solutions.
"These figures" - what figures?- "may prove interesting news for managerial teams and business owners, instead of investing in the next big campaign – maybe the money would be better spent on hiring a team of office cleaners," it states.
Oh, you mean a team like the Pro Office Cleaning Solutions?
How is this information being presented?
A recently headline from The Telegraph reads: "Going to the loo at night makes you less productive, study finds."
Eh -- not really.
The study in question finds that people who suffer from nocturia, a condition which causes a person to wake up during the night to urinate, are 24 percent less productive than people who do not suffer from nocturia. The headline of this story, while interesting, does not give you the full story.