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One Reason Women Are Poised to Be Digital Disruptors

Not being afraid to ask, "What's in this for me?" makes women more in tune with their customers, says Forrester Research's James McQuivey.

Entrepreneurs who want to be digital disruptors should pay more attention to how they use tech, says James McQuivey, vice president of Forrester Research. 

During a conference held at New York's Internet Week on Monday, the business man said women approach technology with a practical mindset. Whereas men are too focused on passion, women tend to see things from the customer's angle and ask, "What's in this for me?" This makes them in tune with their market and better able to serve its needs.

"Seeing the need on the other end of the technology, not the technology," is crucial to being a digital disruptor, explained McQuivey. "Men can genuinely say they love their technology," but "it gives us the desire to seek new things to love and to be content with their flaws."  

On the other hand, women "use technology," but do not love it. Instead, they're more focused on getting things done, connecting to people, and managing resources. It's for these reasons they're helping tech to evolve and become more user-friendly. 

McQuivey also pointed out women tend to be better than men at creating product experiences, which are crucial to digital products and services.

Do you agree that women are pushing technology farther?

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Last updated: May 20, 2013

JANA KASPERKEVIC | Staff Writer

Jana Kasperkevic is a graduate of Baruch College, City University of New York, where she earned a bachelors degree in Journalism and Political Science. She covers start-ups, small businesses, and entrepreneurship for Inc. Her work has appeared in The Village Voice, InvestmentNews, Business Insider, and Houston Chronicle, among others. She lives in Brooklyn.




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