Attunement, buoyancy, clarity--that's what you need to survive the new world of sales, says the bestselling author.
Salespeople are pushy, but we're all selling something these days, Dan Pink, the bestselling author of To Sell is Human, said during the World Innovation Forum Thursday.
"Like it or not, we're all in sales now. You are selling, but the cash register is not ringing. You're selling, but the denomination isn't dollars, euros, or pesos. It is time, attention, effort, energy, commitment, those kind of things."
Whether you're pitching your boss or a customer, you'll need to master the new ABCs of selling: attunement, buoyancy, and clarity.
JANA KASPERKEVIC is a graduate of Baruch College, City University of New York, where she earned a bachelors degree in Journalism and Political Science. She covers start-ups, small businesses, and entrepreneurship for Inc. Her work has appeared in The Village Voice, InvestmentNews, Business Insider, and Houston Chronicle, among others. She lives in Brooklyn. @kasperka