If you don't already know by now, I'm a big believer that social media can help grow a business. But I often still get some pushback from people and customers who are hesitant to jump in.
Here are two of my favorite excuses.
Here's how I answer that:
My point? It's not overexposure. You have to be everywhere your customers are as much as you can!
In reality, it's not that much different from asking people to give you their email address or asking for their business card. And the more people that you've got exposed to your message where they want to see it, the better.
Why do you want more Facebook likes?
How do you get more Facebook likes? Here are a few ideas:
It's pretty simple to walk through and doesn't cost much at all. Even better, you control how much you want to spend.
Send an email campaign offering a link to a killer coupon with a "like-gate." What's a like-gate? It's when the customers click on the link to the coupon and they're brought to a screen on Facebook that simply asks them to "like us" to get the coupon. (I recommend using VerticalResponse Social or Sprout Social for this.)
Send an email message to your email list asking them to like your page.
Send a Facebook message to your Facebook friends (within Facebook) asking them to like your page (be strategic, because you can only send one request).
Getting more likes for your Facebook page should just be a part of your overall social media marketing mix!
For more tips and ideas, download this free marketing guide, "Why Facebook Is Important for Small Business."