As the CEO of an e-mail marketing company, VerticalResponse, it might seem strange for me to write about how companies should handle e-mail unsubscribes, but I had to do it.
You see, I make my e-mail address very prominent on my company's website and as a result, unscrupulous businesses scrape it, load it into their e-mail lists and spam the heck outta me.
It's the process that some businesses require for people to unsubscribe that ticks me off because, as an e-mail service provider, my company tries to make it as seamless as possible when someone wants to unsubscribe from our lists or one of our customers' lists. Others, however? Not so much.
To stay in the good books with your subscribers, avoid these nine don'ts I've honed over the last 12 years in the e-mail marketing biz:
There you have it; nine simple rules to make your unsubscribe process a good customer experience for everyone involved. Want to know how to keep your subscribers engaged in the first place? Check out this post I did recently for Inc. and kick unsubscribes to the curb.
Have you had to jump through hoops to unsubscribe from an e-mail list? Share your experience in the comments (and companies, listen up!).