Most CEOs are hesitant about putting their e-mail address on their company website. Here's why I do it.
Yep, I did the unthinkable. I put my e-mail address on my company's website. Most people say I'm crazy, I know it. But I thought it was important. At first I thought I would get a flood of e-mails from vendors, customers, random people, but frankly, the e-mails that I get are pretty relevant and nine times out of 10 it's a customer commenting on something or asking a legitimate question.
So why did I put my own e-mail address on the site?
It's transparent. I'm not "one of those" who hide behind his or her people or company. I try to answer all e-mails as quickly as possible so that people know we're a real company, not just a robotic e-mail marketing website.
It has helped build business. I've had people e-mail me with partnership ideas as well as prospects reaching out to ask me questions.
It has helped get new employees. Someone that our HR department might not have thought would work well with current positions might be good for a future one.
It has helped with potential financing. I've had numerous people requesting meetings to help with financing the company.
I do put a slightly different e-mail address as a link on the website, so that I can see where people are seeing it and e-mailing me from. If you're skittish about including a link because of spiders or spam, you can use an image that links to your e-mail. Either way, it's something you can do to put a personal "face" - and an e-mail address - behind your business.
JANINE POPICK is the CEO and founder of VerticalResponse (a Deluxe company), a leading provider of self-service email and event marketing, online surveys, social media, and direct mail solutions. The company was ranked No. 2,802 on the 2012 Inc. 5000. @janinepopick