Every year companies spend millions of dollars designing and in many cases re-designing their logos. Color plays a huge part in logo design--but what do those colors mean, and what do they say about your company?

Here's a neat infographic from FinancesOnline.com that shows the attributes associated with various colors.

But it doesn't stop there, also showing the influence of certain logos. Did you know 67% of 2-3 year-old children can correctly match logos to products?

And then it describes how much some logos cost. Did you know the BBC spent $1.8 million on its logo redesign, while Microsoft spent $0?

And the original Twitter bird logo was purchased for $15 (reportedly the original artist received $6.)

Check it out!

 

How Big Businesses Like Ford or McDonald's Use The Power of Their Logos