Twitter removed the mystery Thursday around the pricing of its shares, which will be sold in a much-awaited public offering later this year.
The famous micro-blogging site said it plans to sell 70 million shares for between $17 and $20. That amount appears consistent with an internal valuation Twitter conducted in August, where the company priced its shares at about $21.
At the high end of that valuation curve, Twitter would be able to raise $1.4 billion from its public shares, and the social-media company would be valued at approximately $11 billion, a fraction of competitor Facebook's more than $100 billion valuation.
Twitter made the pricing news public today in an addendum to its S-1, a document that companies file prior to going public. Twitter filed its S-1 on October 3. In that document it said it planned to go public by the end of the year. The lead underwriter in the IPO is investment bank Goldman Sachs.
Twitter, which will trade under the ticker TWTR, will list on the New York Stock Exchange as opposed to the tech-heavy NASDAQ. It's a somewhat unusual move for a technology company to choose the NYSE, but experts believe Twitter hopes to avoid the disastrous systems errors Facebook encountered in 2012 during its own IPO.
Twitter has reportedly been allowed to conduct a trading system run-through this week on the NYSE.
Unlike Facebook, which was profitable when it had it's IPO, Twitter has yet to make money.
In 2012, Twitter reported a net loss of $80 million, a decrease of nearly 40 percent from the prior year. For the six months ended June 30, Twitter reported a loss of $70 million, an increase of 41 percent, on top of a $418 million deficit.
Its sales, however, are strong and nearly tripled in 2012 to $317 million