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This App Helps You Wake Up and Smell the Bacon--Literally

A new promotion for Oscar Mayer promises to help you reboot your morning with a phone app that triggers the scent of bacon when your alarm goes off.
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You already know morning people rule the world. But did you know that what you smell in the morning can impact your day? 

It's true. The smell of coffee or frying bacon can stimulate your appetite and raise arousal levels when you wake up, according to Focus. Which is perhaps part of the reason why Oscar Mayer released an iPhone attachment and accompanying alarm clock app this week that tantalize the senses with the smell of frying bacon. When it's time to get up, the phone dongle unleashes the scent, and the alarm goes off with a sizzle. On the phone's screen, a frying pan appears. 

“With nearly two million mentions of #bacon on Instagram, it seems people never get tired of bacon," Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer, said in a statement. "That’s why our team decided to develop a device to give folks what they long for most."

Though the alarm app is free to download from the App Store, the scent attachment is only available to winners of a contest on Oscar Mayer's website, according to Mashable

Of course, there are a host of other ways to get charged up in the morning. If bacon isn't your thing, supercold water with lemon might do the trick--either by drinking it or splashing it on your face. Aromatic protein and fruit are also helpful. For an extra kick, try some spicy beef jerky and cucumbers with chili powder, or go tropical and reach for some watermelon with cayenne pepper. 

IMAGE: Courtesy Company
Last updated: Mar 6, 2014

JILL KRASNY | Staff Writer

Jill Krasny is a staff writer for Inc. magazine, where she covers the intersection of entertainment and startups. Prior to Inc., she was a writer for MTV and Esquire and an editor at TheStreet. She is a graduate of the University of Southern California with a degree in communication. She lives in New York City.




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