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Twitter Acquires Discovery Start-Up Spindle

The start-up acquisition madness continues, this time with Twitter buying Spindle, a location-focused social discovery engine.


Yahoo isn't the only tech giant going on a shopping spree this summer. 

Twitter announced Wednesday it acquired social discovery start-up Spindle. Twitter will shut down the service and Spindle's team will relocate to San Francisco. No terms of the deal were disclosed in either company's press release. 

In case you're unfamiliar with Spindle, All Things D's Mike Isaac, who broke the story, calls it a "social startup (sic) focused on the location and check-in space, and discovering local places of interest nearby."

Put simply, Spindle hyperactively filters useful data streamed through sites like Facebook and Twitter to make local discovery quicker and more intuitive.

Rather than simply display where you are, Spindle shows you what's happening where you are, using data such as the time of day, points of interest like restaurants, and actual keywords found in a business' status update. 

No word yet on how Twitter plans to put Spindle to use, but expect the micro-blogging platform to get a lot more location savvy. 

IMAGE: Spindle
Last updated: Jun 19, 2013

JILL KRASNY is the associate editor for Inc. Prior to this position, she was editor at Business Insider. Previously, she held positions at TheStreet and Reader's Digest. Krasny is a graduate of the University of Southern California, holding a degree in Communication.

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