Jun 18, 2012

Age Verification a Hurdle for Web Companies

Skout's recent problems highlight the continuing challenge for apps and websites.

Photo courtesy of Paul Mayne

 

The horror stories that emerged last week around flirting app Skout highlighted a persistent problem for digital properties, notes The New York Times

Without a standard method for verifying user ages, Web properties continue to run the risk of serving up inappropriate content or making problematic contacts between users--and technology specialists admit there’s no silver-bullet solution on the horizon, the Times reports.

 The key challenge: The United States considers many of the available verification methods violations of privacy. Concerns around a national identity database, or tracking of users’ online behavior, can trump security concerns, artificial intelligence specialist Oren Etzioni told The Times

Although start-ups have begun experimenting with different methods of age verification--for instance, Jumio Inc. has developed a technology that turns a web camera into an ID card reader--there isn't yet a standard technological solution. 

To keep minors safe online, companies must continue to rely on increased awareness of Internet safety and parental vigilance, reports the Times.