TV Star Vizio Tackles the PC Market
Back in 2009, when Inc. recognized Vizio for having the highest gross revenue in the Inc. 500, the consumer electronics company was making its mark by commoditizing flat-panel TVs.
Now it looks like Vizio aims to shake up another sector: The company has just launched a new line of personal computers that have a Mac-like aesthetic, Microsoft Windows operating systems, and moderate prices, according to The Wall Street Journal.
“Our target audience is people who can’t afford a $2,000 notebook,” Vizio chief William Wang told The Journal.
Citing the "high-end components" and "slick designs" of the new Vizio machines--ultrabooks, mid-size laptops, and all-in-one desktops--CNET editor Dan Ackerman suggests that Vizio is targeting would-be Apple consumers.
He also points out that Vizio's expertise in the home entertainment field has influenced its computer products, which have a function-key shortcut for launching entertainment hubs like Netflix, and include a remote control for the all-in-one desktop.