Back in 2009, when Inc. recognized Vizio for having the highest gross revenue in the Inc. 500, the consumer electronics company was making its mark by commoditizing flat-panel TVs.

Now it looks like Vizio aims to shake up another sector: The company has just launched a new line of personal computers that have a Mac-like aesthetic, Microsoft Windows operating systems, and moderate prices, according to The Wall Street Journal.  

“Our target audience is people who can’t afford a $2,000 notebook,” Vizio chief William Wang told The Journal.  

Citing the "high-end components" and "slick designs" of the new Vizio machines--ultrabooks, mid-size laptops, and all-in-one desktops--CNET editor Dan Ackerman suggests that Vizio is targeting would-be Apple consumers.

He also points out that Vizio's expertise in the home entertainment field has influenced its computer products, which have a function-key shortcut for launching entertainment hubs like Netflix, and include a remote control for the all-in-one desktop.