The Playbook

Why Employees Should Own Their Project Ideas

JJ Ramberg, the host of MSNBC's Your Business, describes why it's essential to make sure responsibility is assigned for each new idea.

Video Transcript

00:11 JJ Ramberg: This may be the most important tip when coming up with new ideas or having a brainstorming. When somebody comes up with an idea and it's in a room, do not let everyone leave that room until that idea has a person attached to it. Because you know what happens? Everyone gets busy, and they get busy with the projects they're on. And so, if they're not responsible for something, they're going to forget about it or just assume somebody else is going to do it. And you know what's gonna happen? Nobody is gonna take ownership of that idea and nothing will happen.

Last updated: Oct 25, 2013

JJ RAMBERG | Host, MSNBC's Your Business

JJ Ramberg is host of MSNBC's Your Business and author of the new book It's Your Business (Business Plus). She co-founded, a company that helps people support their favorite cause every day.