00:11 JJ Ramberg: This may be the most important tip when coming up with new ideas or having a brainstorming. When somebody comes up with an idea and it's in a room, do not let everyone leave that room until that idea has a person attached to it. Because you know what happens? Everyone gets busy, and they get busy with the projects they're on. And so, if they're not responsible for something, they're going to forget about it or just assume somebody else is going to do it. And you know what's gonna happen? Nobody is gonna take ownership of that idea and nothing will happen.