I cut my own hair and am comfortable wearing t-shirts to work. I also happen to be a CEO (but please never call me that).
Typically, CEOs wear fancy suits, answer to boards and act corporate. That's not who I am or who I aspire to be. I'm dead focused on building Red Frog Events in a way that aligns with our unique, casual culture, and that includes throwing egos and traditional job titles out the window.
Upon getting hired at Red Frog, our employees simply choose their title—most use alliteration and are descriptive of their personality or actual job. Our COO is the "Master of Monkey Business," our general counsel is the "Juggler of Justice," and our CFO is the "Captain of Currency."
Drop your company's stale ego-massaging titles, and stop taking yourself so seriously.
Four reasons to ditch traditional titles:
Now go rid your company of those boring titles and add a Keyboard Cowboy and Conquistador of Color. Not only will it be a fun new twist for your employees, but it might end up having an indirect positive impact on your bottom line, too.
A playful title structure also can give your office leaders a chance to show a different side of their personality. My first meeting with our architects had a lasting impact: As it turns out, I'm an architect, too: the Architect of Adventure.