TECHNOLOGY

Week in Tech: What to Expect From Apple

An iWatch? A new iPad? Maybe even a brand new device that's translucent or bendable? Get your Apple rumor fix here.
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Each Monday, I cover the tech trends, gadgets, business services, and apps of note. The goal is to highlight not just consumer flash-in-the-pan ideas, but real developments that could impact your business. Post in the comments if you spot other essential headlines!

Note: This is an all-Apple edition of the news this week.

1. Will the iWatch debut tomorrow?
Tech pundits (including yours truly) have predicted for some time now that Apple will finally enter the smartwatch market. Rumors persist about a Google version, and there's one forthcoming from both Qualcomm and Sony to join the Pebble and Samsung Galaxy Gear. At an event tomorrow in San Francisco, we'll find out if Apple does finally spill the beans. Here's hoping the battery lasts more than two days (like the Gear), has plenty of widgets out of the box (like the Pebble), and doesn't require an iPhone.

2. New iPad with fingerprint reader?
CNET wonders if the event will be all about a brand new iPad that's more like the existing Mini. It would probably use the Touch ID fingerprint reader on the iPhone 5S. And, there might be a new Mini 2. As usual, everyone wants more battery power, a faster processor, and more memory for storage and running complex apps. As a business user, I mainly want to see a few more features that make the new iPad safe for business--including a remote wipe.

3. Or a translucent iPad?
PC Mag says they'd love to see a translucent iPad that might even be bendable or project a holographic image. Well, that seems a little far-fetched, but I agree with the sentiment: there needs to be a wow factor and not just another iteration of the iPad. I'm pulling for the flexible iPad now that we know LG and Samsung are both working on flexible display smartphones.

4. MacBook Pro update
Many reports suggest that Apple will announce a new MacBook pro laptop. It would use the new Intel Haswell processor for a speed bump and better battery management. I'm thinking this will be a fairly minor point during the event because Apple has already hinted it has a lot to cover, which implies it will be announcing new products and not just updates to a laptop.

5. The unexpected gadget
Apple needs to wow us again. What would really set off a firestorm is if the event was not about a new iPad or even the iWatch, but instead a completely new type of gadget. I'm pulling for a flexible display of some kind that works a bit like a smartphone and tablet hybrid: small, powerful, portable, and long-lasting. I'm not sure if the technology is there yet, especially in terms of battery life--but then again, few of us thought the technology was there for the original iPhone. Most of us were still using the BlackBerry.

IMAGE: anirudhkoul/Flickr
Last updated: Oct 21, 2013

JOHN BRANDON | Columnist

John Brandon is a contributing editor at Inc. magazine covering technology. He writes the Tech Report column for Inc.com.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.



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