Even without a concrete price tag, however, the deal shows the increasing focus being placed on digital content: The Frommer's deal would bring Google a trove of data on restaurants, hotels, and attractions from around the world, with 350 titles that cover attractions at more than 4,000 tourist destinations.
Zagat listings are already integrated into Google Maps and search results; a Google spokeswoman told Reuters that Frommer's and Zagat content would eventually be integrated together
CNET notes that with the Frommer's deal, other local content providers like "Yelp, TripAdvisor and other competitors can become less prominent in Google's search universe."
The deal also gives Google another foothold in the travel industry. On July 1, 2010, Google bought flight information company ITA Software in a move aimed at making it easier for users to shop for flights online. Internet market research firm eMarketer predicts online travel sales to reach $119.2 billion this year, an 11% increase from 2011.
JOHN MCDERMOTT is a business and culture reporter whose work has appeared in the Chicago Tribune and Playboy and on AOL.com. He recently moved from Chicago to Brooklyn, New York, to work for Inc.com. @J_M_McDermott