If you want to discover how to attract clients using LinkedIn, it's critical to understand what your ideal audience on that particular platform wants... and what they don't.
For instance, they're not interested in reading an online version of your work résumé. (In fact, that's about as far away as you can get from creating a killer LinkedIn profile.) They do want to know, as quickly as possible, who you are, what product or service
you provide, and how that product or service can help them achieve their goals. They also have to know how to take next steps to working with you, so they are going to be frustrated if you don't place your contact information in some strategic places.
I want to show you how to create a client-attracting, lead-generating LinkedIn profile in five minutes or less. Before I get there, however, I need to make one thing clear: If you want to attract your ideal clients and customers on LinkedIn, you must adhere to these two core tenets: Speed and Clarity.
The fastest way to ensure you deliver on those two key elements is to think about one simple reality: How most of us tend to consume content online.
Even as you're reading this post, you're likely flicking along on your phone or scrolling on your laptop, scanning and moving fast, stopping only when something stands out and grabs your attention. Your ideal customer is doing the same.
When it comes to laying out your LinkedIn profile in a way that appeals to prospects who are quickly scanning to see if you have what they need, the "copy and paste" template below works as well as anything I've seen on the platform.
Best of all, the entire process should take less than five minutes.
The copy-and-paste template for generating Leads on LinkedIn.
(Note that I use ALL CAPS for sections like "WHAT I DO" and "WHO I WORK WITH" to help those headers stand out, since LinkedIn, as of this writing, doesn't allow you to use bold or italic text on your profile page.)
WHAT I DO: I help [MY TARGET AUDIENCE] achieve [THEIR TOP GOAL] by providing [MY PRODUCT or SERVICE].
WHO I WORK WITH: I partner with [TARGET AUDIENCE or INDUSTRY TYPE] including:
[Insert Bulleted List of Job Titles, Industry Names, Client Types, etc.]
WHY IT WORKS: When you partner with [MY COMPANY NAME], you get the most efficient, effective, and affordable [PRODUCT or SERVICE] that [TARGET AUDIENCE] are looking for right now.
WHAT MAKES ME DIFFERENT: [Answer that question! What makes you unique/different/better than similar vendors or competitors? XYZ years of experience? Certifications/Patents/etc.? Something else?]
WHAT OTHERS SAY: [Copy and paste two-three testimonials in this area. Make them specific to the product or service you're offering or the industries you're serving. Focus on the results clients got from using your product or service. Include the full name of the person and his or her company to give your testimonials more legitimacy.]
HOW IT WORKS: [Explain how your process -- "we start with a free evaluation, we do an analysis of your website's SEO rankings," etc.]
READY TO TALK? Feel free to connect with me here on LinkedIn, drop me a line at [EMAIL ADDRESS], visit me online at [WEBSITE URL] or call me directly at [PHONE NUMBER].
Look here: great LinkedIn summary examples.
If you want to see some great examples of how LinkedIn Riches students of mine have followed this format to near perfection with their LinkedIn profile summary sections, check out these profile pages:
- Brennen Lukas (small-business owner niche)
- Lisa Anderson (financial services)
- Bernard Page (consulting)
- Bob Losey (sales)
- Alison Kemp (coaching/training)
Your turn -- update your LinkedIn summary!
Time to take action! Copy and paste the template above into your LinkedIn summary section, then leave a comment below and let me know how it turns out!