T-shirt mogul Johnny Earle explains how he went from a teenager selling gag gifts and candy to launching a multimillion-dollar "baking" business.
Johnny Earle says the only way his clothing company Johnny Cupcakes could survive was by getting the name out there.
Johnny Earle explains how he parlayed his nickname Johnny Cupcakes into an eye-catching line of T-shirts.
Sweating every detail of his T-shirt line helped Johnny Cupcakes build a brand, says founder Johnny Earle.
PEOPLE Networking Is Crucial12:09
ORIGINS My Name Launched My Business14:22
DETAILS How I Get My Fans Hooked17:45