Johnny Cupcakes' Recipe for Success
T-shirt mogul Johnny Earle explains how he went from a teenager selling gag gifts and candy to launching a multimillion-dollar "baking" business.
PEOPLE Johnny Earle says the only way his clothing company Johnny Cupcakes could survive was by getting the name out there.
ORIGINS Johnny Earle explains how he parlayed his nickname Johnny Cupcakes into an eye-catching line of T-shirts.
DETAILS Sweating every detail of his T-shirt line helped Johnny Cupcakes build a brand, says founder Johnny Earle.