The Playbook

The World Doesn't Need Another 'Me Too' Anything

People pay for originality, fresh thinking, and differentiation, says venture capitalist Josh Linkner.

Video Transcript

00:10 Josh Linkner: What we don't need in this world is another "me too" player. There is a pattern I see in the business world where someone launches a new product or offering with brilliant innovation that takes the world by storm, what happens next, inevitably, the copy-cats line up to follow. As a venture capitalist, I can tell you I see dozens of Groupon copy-cat pitches. "I'll be the daily deal of shoes." "I'll be the daily deal of office supplies." But none of them have been able to capture the same spark, the same fire that originated in Chicago with my friends at Groupon. They never end up seizing the same type of success that that first innovator was able to achieve.

00:50 Linkner: The world doesn't need another "me too" anything. What the world craves and will pay handsomely for is originality, fresh thinking, services and products that are truly differentiated and remarkable. As you seek to leave your mark, stop copying what others are doing and start forging new ground of your own. The ones that seize the lion's share of opportunity are the ones that innovate from the start.

Last updated: Nov 8, 2012

JOSH LINKNER | Columnist | CEO, Detroit Venture Partners

Josh Linkner is a five-time entrepreneur, venture capitalist, and professor and the New York Times best-selling author of Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity. You can read more at

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