As a CEO, you sign a high-pressure contract with your customers, investors and employees to solemnly swear to be faster, better, smarter than the next guy or gal. Unless you possess superpowers, it’s impossible. You can’t do this all on your own.
So imagine your company as a bunch of auto parts. As CEO, you hope to soon be at the wheel of a lean, mean driving machine. You don’t personally need to know how to assemble the seats, the engine, and the tires. But you do need to find people can to put the parts together so you can get on the road, fast. This is where advisors come in handy.
Here are three rules for putting together an advisory board that will get – and keep – you in gear:
In addition to forming a great advisory board, consider joining a community of peer advisors. You’ll get immediate help, you may find candidates for your advisory board, and you’ll practice the art of giving and taking advice, which will benefit you in multiple ways.
To find great peers, I’ve had good luck with the Creative Good Councils, a peer network of digital executives across a wide range of industries and geographies. They’ve announced a free membership for qualified candidates. I’ve been a member for several years and it’s been very helpful. Because there is careful vetting of applications to ensure that only senior-level talent is admitted, the quality of participants is high.
Just as driving from coast to coast is an intense and exhilarating process, with unexpected weather, boring interludes, and breathtaking scenery, so goes the journey of building a business. You wouldn’t invite just anyone along on that road trip, but it sure would be lonely doing it alone. Find some trusted advisors to take along for the ride.