The Playbook

3 Things to Do Before You Launch a Beverage Company

Kara Goldin, founder of of Hint Water, explains how you can determine if your new drink has promise.
Last updated: Mar 18, 2013

ALLISON FASS | Staff Writer | Deputy Editor,

Allison Fass is deputy editor of A longtime business journalist at Forbes and The New York Times, she has also held roles in venture capital and innovation at Hearst Interactive Media and digital strategy at a start-up consultancy.