The Playbook
VIDEO  •  THE PLAYBOOK

3 Things to Do Before You Launch a Beverage Company

Kara Goldin, founder of of Hint Water, explains how you can determine if your new drink has promise.
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Last updated: Mar 18, 2013

ALLISON FASS | Staff Writer | Deputy Editor, Inc.com

Allison Fass is deputy editor of Inc.com. A longtime business journalist at Forbes and The New York Times, she has also held roles in venture capital and innovation at Hearst Interactive Media and digital strategy at a start-up consultancy.