The Playbook
VIDEO • THE PLAYBOOK

3 Things to Do Before You Launch a Beverage Company
 

Kara Goldin, founder of of Hint Water, explains how you can determine if your new drink has promise.

Kara Goldin - Does Your Product Solve a Problem?

Kara Goldin, founder of of Hint Water, explains how you can determine if your new drink has promise.

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Last updated: Mar 18, 2013

ALLISON FASS is deputy editor of Inc.com. A longtime business journalist at Forbes and The New York Times, she has also held roles in venture capital and innovation at Hearst Interactive Media and digital strategy at a start-up consultancy.
@alliefass