Thanks to Kanye West, the word awesome has been overused of late. Some even claim awesome fatigue. Why do things have to be awesome? Isn't good good enough? What about great--isn't that good enough? Not in today's business environment. With all the noise and distraction even great can fall short. It's not that people and companies intentionally force mediocrity our way. In fact, it's their lack of intention that usually results in mediocrity. But given a choice, I strongly believe most people would choose awesome.
Three key characteristics define an awesome experience:
Awesome experiences are always positive. Awesome by definition means inspired by that which is grand or sublime. Creating a positive experience will assure that your audience consistently wishes to relive it.
What is the point of doing something if nobody cares? Meaning comes from context and impact, and lends itself to sharing and discussion. If no one is talking about it, it wasn't awesome.
Reflect on the business or life experiences you remember. They likely resulted in a surprising epiphany you couldn't wait to share. You must find a way to connect with a compelling message that sticks in the brain.
Awesome experiences can be created anytime, anyplace, so why isn't the world overflowing with them? Primarily because creating them requires forethought, creativity, planning and execution. It takes time, skill and an understanding of how to turn a mediocre or "just OK" experience into one that is meaningful and memorable for everyone. Whether you are trying to step up your marketing, make an impression on someone or just create an awesome experience for yourself, this formula will help make it happen.
Only providing two out of three of these components will come up short. The awesome experience requires the complete convergence of need, entertainment, and the unexpected, nothing less. Pursuing the awesome experience doesn't require lots of money, props or even other people. It mainly requires a decision on your part to make it happen and then a commitment to execute. Of course pursuing the awesome experience doesn't assure it will occur, but if you never attempt, you and those around you are sure to be forever suffering mediocrity.
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