The Playbook
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You Don't Need to Go Viral to Make the Most of Video

Making quality videos is less expensive than ever, but you need to decide whether it's the right tool for your business.
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Last updated: Feb 13, 2014

KEVIN DAUM | Columnist

An Inc. 500 entrepreneur with a more than $1 billion sales and marketing track record, Kevin Daum is the best-selling author of Video Marketing for Dummies and the executive producer of Amilya! on 77WABC New York. Sign up here and never miss out on Kevin's thoughts and humor.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.