Entertain Your Audience: 3 Essentials of Compelling Videos
00:11 Kevin Daum: The great news about video marketing today is that it's cheaper than ever to do, and in many ways it's easier. But the content is the hardest part. And to really connect with your audience with video marketing, you've got to remember three things. You've got to connect on an empathetic basis, empathy. You've also got to have story. If it's not interesting, they are not gonna wanna watch. And most importantly, I think video marketing works best today when you use a little humor. Humor is a great way to give them an "Aha" moment that makes them remember it and also makes them wanna share it.