The Playbook

Entertain Your Audience: 3 Essentials of Compelling Videos

Kevin Daum, author of Video Marketing for Dummies, says a good story is just one aspect of a memorable video.

Video Transcript

00:11 Kevin Daum: The great news about video marketing today is that it's cheaper than ever to do, and in many ways it's easier. But the content is the hardest part. And to really connect with your audience with video marketing, you've got to remember three things. You've got to connect on an empathetic basis, empathy. You've also got to have story. If it's not interesting, they are not gonna wanna watch. And most importantly, I think video marketing works best today when you use a little humor. Humor is a great way to give them an "Aha" moment that makes them remember it and also makes them wanna share it.

Last updated: Nov 21, 2012

KEVIN DAUM | Columnist

An Inc. 500 entrepreneur with a more than $1 billion sales and marketing track record, Kevin Daum is the best-selling author of Video Marketing for Dummies and the executive producer of Amilya! on 77WABC New York. Sign up here and never miss out on Kevin's thoughts and humor.

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